Monthly archive for March 2018

Emma Watson's Baby Bangs and Shaggy Lob Are Polarizing the Internet

What an Oscars night Emma Watson had! First, the star rolled up to the Vanity Fair afterparty with an unfortunately grammatically incorrect, but still extremely relevant tattoo that celebrated the Time’s Up Movement . But it wasn’t just the missing apostrophe that got the internet buzzing. Emma also rocked one of this season’s most polarizing haircuts: a modern shag with baby bangs.

Emma isn’t the first celebrity, or even the first celebrity Emma, to rock this controversial style. You may recall that Emma Roberts showed up to the SAG Awards wearing blunt fringe (though those were faux) and a lob.

We also spotted the look backstage at recent New York Fashion Week shows from the likes of Alexander Wang, Bottega Venetta, and Adam Selman.

Let’s just say people have a lot of feelings about this grunge style.

Huda Kattan, Beauty's Wealthiest Influencer, Spends 4 Hours a Day on Instagram

A post shared by Huda Kattan (@hudabeauty) on Feb 18, 2018 at 10:24am PST

Fishtail brows . Metallic lip strobes . The rose gold eye shadow palette that started ’em all (RIP, friend). It’s tough to name a beauty trend that’s come up in the past few years that hasn’t been shaped by Huda Kattan. Along with being the wealthiest influencer working the beauty game right now, Huda consistently drops both iridescent and utilitarian products that fly off shelves almost as quickly as she shot to the top of the industry.

Perhaps one of Huda’s most enduring qualities is that she totally smashes the “b*tchy businesswoman” stereotype. She’s a verified mogul, but she takes the time to support other women trying to do the same thing, whether they are superstars like Kim Kardashian and Jen Atkin or the women behind undiscovered makeup she promotes on her own feed.

“I always try to be as real as possible on social media and pride myself on only supporting people and brands I love and truly believe in,” Huda tells POPSUGAR. “It is super important to me that the videos we share are useful and offer something beneficial. I want people to learn something new.”

But finding those pre-viral trends before anyone else does takes a lot of tenacity. Huda cops to spending about four hours a day scrolling through Instagram’s Explore page. She admits that process can be a bit “overwhelming,” but there is a plus side: “It gives me the opportunity to connect with people from all over the globe. There’s never a time when we have nothing to share.”

“Whenever you are pushing boundaries, there will be push-back from people.”

And while Huda’s drawn attention to some wild makeup hacks in the past (hello, Vagisil primer ), her buck stops with reposting sheer clickbait. “We are very selective of what we share, especially when it comes to videos that have the potential to be harmful,” she says. Noting that many of her followers are on the young side, Huda feels she has a responsibility to be selective with her content.

For instance, when knife contouring (yup, that’s exactly what it sounds like) emerged a few years ago, Huda’s team made the decision not to call attention to such a dangerous trend. In Huda’s words, “We filter content and share only the beauty hacks and tutorials that will elevate a beauty routine.”

Routines aren’t the only thing Huda wants to elevate; she has also started the Huda Beauty Angels fund to assist budding female entrepreneurs. “We champion female empowerment and uniqueness, which doesn’t come without its challenges,” she admits. Her advice to anyone who wants to follow suit? “Whenever you are pushing boundaries, there will be push-back from people. Embrace what you stand for, and accept that there will be criticism.”

Oh, and one more thing: “The best advice came from my mom; she has always told me to be patient. It was really helpful to have her say that to me, because I am a really passionate person and can sometimes be very impulsive.” We guess the advice paid off – spending four hours a day digging through Instagram sounds like it requires quite a bit of persistence, indeed.

A post shared by Huda Kattan (@hudabeauty) on Dec 19, 2017 at 11:21am PST

Galactic Rose Gold, Pastel Amethyst, and 10 More Nail Shades You'll Want This Spring

Whether or not your feet are ready, sandal weather is imminent. And much like the cute little groundhog that signals Spring, your toesies are about to emerge from their sock hovels to celebrate warmer temperatures. But before you bust out your favorite pair of slide sandals, consider picking up a new nail polish.

Sure, you could opt for a basic ballerina pink , but why not invest in a new statement color? Rose gold remains a favorite , but this season it’s gone galactic, with many brands injecting the millennial-approved hue with flecks of shimmer. We’d also happily hail a taxicab-yellow colored manicure, as we’ve seen the traffic-stopping shade grace the nails of many an Instagram It girl. If you gravitate to more natural hues, you’ll swoon over an earthy bronze or muted mushroom.

Keep reading to see the shades you won’t want to take off all Spring.

Get Ready – These Are the 11 Hottest Lipsticks Every Makeup Addict Needs For Spring

A new season means it’s time for a beauty overhaul ! If you’re as obsessed with lipstick as us, your bank account is about to get a little emptier. We curated a list of the most coveted options for Spring. These lipsticks come in every color from poppy red to peony pink. We also chose them at a variety of price points so that there’s something for every budget. Shop through these buzzy options, and add a few to your vanity. It’s totally necessary!

MAC Is Launching Throwback Lipsticks in '90s-Fabulous Colors, and We. Are So. Excited.

The dream of the ’90s is alive in MAC’s latest collection, which will have fans of the decade screaming in their hair claws . The brand has launched a Throwbacks collection that’s bringing sexy back – and by “sexy,” we mean all your old favorite lipstick and eye shadow shades like Marrakesh, Bronx, Uninterrupted, and Kid.

Even better? This line is part of the brand’s permanent collection, so you don’t have to worry about missing out on reuniting with all your OGs. On the lip front, Throwbacks includes matte, frost, and satin finishes, which are all in retro shades that belong in an episode of Friends. Sans one metallic – the duochrome bronze Spanish Fly – the lippies lie in the red or pink color family.

Natural is the name of the game for the eye shadows, which come in a range of tan, beige, and brown to channel that Alicia Silverstone no-makeup look. Read on to see everything you can shop online at MAC now or in stores on March 1 – which is aptly a Thursday, aka prime #TBT time.

These Are the 17 New Beauty Products Our Editors Can't Put Down This March

In the midst of your almost-Spring cleaning, we have some products that are worthy of hoarding (sorry, Marie Kondo! ). After testing a bevy of new beauty items for months, we’ve hand-picked the following 10 skincare, makeup, and fragrance products as the best of the best. From an illuminating primer that fakes a good night’s sleep to a shimmer mist that will have you channeling your inner Mariah Carey circa 1998, this is the stuff worth shopping in March. Read all about it, and also get a little peek inside our new Beauty by POPSUGAR line , ahead!