It’s odd thinking that at one point, Kylie Jenner was not a part of the beauty zeitgeist. The 20-year-old cosmetics mogul has let us follow her through transforming everything from her lips to her hair and has given us a peek into her life as a new mom. With Kylie Cosmetics positioned to be a billion-dollar brand by 2022, it’s apparent that everything she touches in the beauty world turns to dollar bills.
Jenner went makeup-free in a 10-minute tutorial for Vogue, where she broke down her entire beauty routine. We got a look at one of the new Kylie Cosmetics eye-shadow palettes and glosses, which aren’t available online yet. Still, assuming that the new products retail similarly to her the others in her collection at $45 and $12 respectively, we’ve determined her entire look hits at around $450 of more.
The tutorial also comes with a few helpful tips. For starters, Jenner does her brows and eye shadow first (if you start with foundation, she argued, the pigment will fall from your eyes onto your cheeks), and she’s obsessed with blush – but she doesn’t just apply it to her cheeks, but to her forehead, nose, and chin, too. We also learned that the beauty mogul likes her freckles to show through her foundation, so she applies the product with a brush and then buffs it out with a BeautyBlender so it looks more natural.
Like many of us who throw caution to the wind, she puts mascara over her lash extensions, using black for the top lashes and brown for the bottom for a more subtle look. She takes the tip of her brow gel brush, which holds the most product, applies it, then brushes the gel out with the comb. Then, to finish it all off, she drenches her face in MAC setting spray so that her makeup looks its best in person.