Posts Tagged Beauty News

Emma Watson's Baby Bangs and Shaggy Lob Are Polarizing the Internet

What an Oscars night Emma Watson had! First, the star rolled up to the Vanity Fair afterparty with an unfortunately grammatically incorrect, but still extremely relevant tattoo that celebrated the Time’s Up Movement . But it wasn’t just the missing apostrophe that got the internet buzzing. Emma also rocked one of this season’s most polarizing haircuts: a modern shag with baby bangs.

Emma isn’t the first celebrity, or even the first celebrity Emma, to rock this controversial style. You may recall that Emma Roberts showed up to the SAG Awards wearing blunt fringe (though those were faux) and a lob.

We also spotted the look backstage at recent New York Fashion Week shows from the likes of Alexander Wang, Bottega Venetta, and Adam Selman.

Let’s just say people have a lot of feelings about this grunge style.

Huda Kattan, Beauty's Wealthiest Influencer, Spends 4 Hours a Day on Instagram

A post shared by Huda Kattan (@hudabeauty) on Feb 18, 2018 at 10:24am PST

Fishtail brows . Metallic lip strobes . The rose gold eye shadow palette that started ’em all (RIP, friend). It’s tough to name a beauty trend that’s come up in the past few years that hasn’t been shaped by Huda Kattan. Along with being the wealthiest influencer working the beauty game right now, Huda consistently drops both iridescent and utilitarian products that fly off shelves almost as quickly as she shot to the top of the industry.

Perhaps one of Huda’s most enduring qualities is that she totally smashes the “b*tchy businesswoman” stereotype. She’s a verified mogul, but she takes the time to support other women trying to do the same thing, whether they are superstars like Kim Kardashian and Jen Atkin or the women behind undiscovered makeup she promotes on her own feed.

“I always try to be as real as possible on social media and pride myself on only supporting people and brands I love and truly believe in,” Huda tells POPSUGAR. “It is super important to me that the videos we share are useful and offer something beneficial. I want people to learn something new.”

But finding those pre-viral trends before anyone else does takes a lot of tenacity. Huda cops to spending about four hours a day scrolling through Instagram’s Explore page. She admits that process can be a bit “overwhelming,” but there is a plus side: “It gives me the opportunity to connect with people from all over the globe. There’s never a time when we have nothing to share.”

“Whenever you are pushing boundaries, there will be push-back from people.”

And while Huda’s drawn attention to some wild makeup hacks in the past (hello, Vagisil primer ), her buck stops with reposting sheer clickbait. “We are very selective of what we share, especially when it comes to videos that have the potential to be harmful,” she says. Noting that many of her followers are on the young side, Huda feels she has a responsibility to be selective with her content.

For instance, when knife contouring (yup, that’s exactly what it sounds like) emerged a few years ago, Huda’s team made the decision not to call attention to such a dangerous trend. In Huda’s words, “We filter content and share only the beauty hacks and tutorials that will elevate a beauty routine.”

Routines aren’t the only thing Huda wants to elevate; she has also started the Huda Beauty Angels fund to assist budding female entrepreneurs. “We champion female empowerment and uniqueness, which doesn’t come without its challenges,” she admits. Her advice to anyone who wants to follow suit? “Whenever you are pushing boundaries, there will be push-back from people. Embrace what you stand for, and accept that there will be criticism.”

Oh, and one more thing: “The best advice came from my mom; she has always told me to be patient. It was really helpful to have her say that to me, because I am a really passionate person and can sometimes be very impulsive.” We guess the advice paid off – spending four hours a day digging through Instagram sounds like it requires quite a bit of persistence, indeed.

A post shared by Huda Kattan (@hudabeauty) on Dec 19, 2017 at 11:21am PST

Galactic Rose Gold, Pastel Amethyst, and 10 More Nail Shades You'll Want This Spring

Whether or not your feet are ready, sandal weather is imminent. And much like the cute little groundhog that signals Spring, your toesies are about to emerge from their sock hovels to celebrate warmer temperatures. But before you bust out your favorite pair of slide sandals, consider picking up a new nail polish.

Sure, you could opt for a basic ballerina pink , but why not invest in a new statement color? Rose gold remains a favorite , but this season it’s gone galactic, with many brands injecting the millennial-approved hue with flecks of shimmer. We’d also happily hail a taxicab-yellow colored manicure, as we’ve seen the traffic-stopping shade grace the nails of many an Instagram It girl. If you gravitate to more natural hues, you’ll swoon over an earthy bronze or muted mushroom.

Keep reading to see the shades you won’t want to take off all Spring.

This K-Beauty Brand Sells a Snoopy-Inspired Collection, and Good Grief, We Want It All

Darling K-beauty brand Innisfree just began selling to the United States back in September of last year, but jeez are we glad the brand is finally available stateside. That’s because its latest collaboration is with none other than Snoopy of Peanuts fame. Trust us, after seeing the chic, minimalist line, you’re going to want all of this good grief on your vanity.

Whether you’re a manicure-lover, lipstick addict, or makeup organization obsessive, you’re bound to find something that tickles your fancy from this cute collection. While Innisfree is probably best loved for its skin care (its blackhead-clearing clay mousse mask went viral last month ), this line is decidedly more cosmetics focused. So get ready to take out your wallet, Charlie Brown!

Get Hyped, Y'All: Storybook Cosmetics Is Finally Coming to Ulta!

Storybook Cosmetics, aka the source of our favorite fandom-themed beauty products, is officially coming to , and we’re practically bursting at the seams with excitement. The indie brand, which was founded by three identical triplets, has been a direct-to-consumer label since its inception. That means this is a pretty big f*cking deal for the women-owned company (and it’s also a big f*cking deal for our paychecks, which will now be spent entirely on ).

In case you’re not familiar with Storybook Cosmetics, it’s the source of those crazy-cool makeup products you’ve likely seen while scrolling away on Instagram, like the Harry Potter lipsticks that stole our hearts, that totally fetch Mean Girls palette , and the enchanted rose-inspired makeup brushes that practically broke the internet last year. Oh, and did we mention that all of its products are cruelty-free? Yep, Storybook Cosmetics is truly giving the people what they want.

Storybook Cosmetics hasn’t released any details about exactly when it will become available on , but we’ll update this post with more information as soon as it becomes available. In the meantime, may we suggest cracking open your piggy bank?

MAC Will Launch an Iridescent Glitter Pigment That's Fit For a Unicorn

London Fashion Week is in full force, and it’s delivering some noteworthy beauty moments – not to mention the DL on about-to-launch products. Backstage at the London College of Fashion show, a new iridescent glitter pigment from MAC Cosmetics was spotted at makeup artist Claire Mulleady’s table, and its existence is sending us into a unicorn-induced frenzy.

For the look, makeup artists combined the pearlescent glitter with gloss and liberally painted it on top of models’ eyelids with an eye shadow brush. Let’s just say these are the kinds of moments KiraKira+ developers thought about when creating their app. So sparkly, so pretty.

Iridescent White will be added to the brand’s existing lineup of glitter pigments in the coming months, and we’re guessing it’ll be about $22 like the other sparkling options .

Recall Alert! This Popular Hair Dryer Could Be a Burn Hazard

If you prefer your bathroom fire-free and your hands unburned, then you might want to invest in a new hair dryer. That’s because the US Consumer Product Safety Commission has just recalled a popular heat tool sold at Target, Amazon, Groupon, and other retailers. If you own an ISO Beauty Ionic Pro 2000 dryer, it’s time to turn it in.

According to the recall notice , this news impacts owners of 73,000 dryers sold between March 2013 and January 2018. The brand has received 35 reports of “dryers sparking or smoking” and “two reports of flames coming from the dryers.” Three people reported burns to their hands or fingers as a result of using the Ionic Pro.

If you’re unsure if you have this specific model, here are some details on what it looks like. “ISO” or “Proliss” is printed on the bottom rear of the tools. The model number is HD-1820. The Ionic Pro was sold in black, white, white pearl, peacock, white zebra, pink leopard, blue, and giraffe prints.

Should you own one, you’re urged to stop using it and contact ISO Beauty . The brand will teach you how to remove the faulty cord and will send you a new, safe replacement.

This unsettling news comes just after Amazon pulled an OraCorp hair dryer from its virtual shelves after a customer shared a video of it shooting flames. If this makes you want to air-dry your hair tonight, here are some great styling products .

Mac and Cheese Hair Is Spring's Most Delicious Beauty Trend

A new, lighter hair color and Spring go together like macaroni and cheese, so why not let your strands take inspiration from your favorite childhood meal? (Because now that you’re a grown-up, we know you totally don’t eat mac and cheese for dinner anymore.)

Lately, we’ve noticed a bright new hue popping up on the heads of Instagram It girls, and although its culinary inspiration might be slightly unlikely, we’re still absolutely captivated. We love how this marigold hue looks on a wide range of skin tones. Who knew a niche rainbow look could be so flattering?

If you don’t want to book an appointment with your colorist, you could always take a page out of Jeremy Scott’s playbook. The designer sent models like Gigi Hadid, Jourdan Dunn, and Stella Maxwell down the runway of his Fall 2018 New York Fashion Week Show sporting Zenon-inspired electric yellow wigs. If you just want to try mac and cheese hair out for a night before you commit to that double-process life , you can invest in a wig ($19) to show your dedication to the after-school snack that rules over all others.

Ahead, find our favorite mac and cheese hair looks – you’re getting hungry, aren’t you?

Unicorns, Watch Your Back: Wet n Wild Is Launching a Goth-Themed Collection

In a beauty world that’s full of unicorns, sometimes you have to unleash your inner goth. Wet n Wild just made that mission a whole lot easier by dropping a line of 16 products that will give you major Hot Topic circa 2006 vibes – in the chicest way!

Starting Feb. 20, you can get your hands on the brand’s Goth-O-Graphic Collection, which will brighten up even the darkest of souls. Although these products are as anti-unicorn as you can get, the dark colors are still vibrant and perfect for Spring. From moody purples to icy whites, everything in the lineup manages to be both spooky and sweet.

Read on to see everything you can shop right now.

Urban Decay Is Launching Dual-Ended Rainbow Mascaras That Look Damn Fine

Is multicolored mascara considered business casual? That’s something you might want to Google (@Linkedin, help a girl out!), because Urban Decay will launch a gaggle of vibrant, crayon-hued mascara that you’re going to want to wear every damn day. The brand just announced that it will drop five shades of the brand new Double Team Colored Mascara come March, and suddenly that month can’t come soon enough.

Urban Decay founder Wende Zomnir gave up the scoop in an Instagram post detailing the lash-enhancer’s multiple features . As she wrote, “One side [of the mascara] has a cream shade, and the other a coordinating shimmer shade. Dimensional!” Wende also wrote that she loves swiping it over her brows for a rainbow effect .

The electric hues are giving us major flashbacks to the 1980s. Gonzo is a midnight blue, Deep End is a mermaid’s tail sea green, and Junkshow is a pop of bright fuchsia. Of course, since purple is basically the team mascot for Urban Decay, that particular shade is represented in the plum-colored Vice. There is also a dual option, Dime/Goldmine, which holds a silver on one end and gold on the other. Read on to see each one in action!

Amazon Sells a Rose Gold Makeup Brush Set For Just $12 – and Shoppers Are Obsessed

As Kylie Jenner reminded us back in December , makeup brush sets don’t come cheap. But if you want to beat your face and still make rent, we’re happy to report that Amazon shoppers have found the tools for you. According their reviews, there is one set that won’t cost you your life savings – in fact, it rings in for less than most large pizzas do.

People are currently losing their sh*t over this 14-piece BS-Mall Rose Gold Makeup Brush Set ($12). Despite the low cost, the tools currently have a five-star average review from happy customers.

The first thing you’ll notice when you peruse the comments section is how so many people swear the bristle quality does not match how inexpensive it is. As one fan wrote, “I’ve worked at the Estée Lauder counter and used several high-end brand brushes. I would definitely say these are comparable to high-end brushes.”

Although another reviewer noted that the brushes have somewhat of a plastic smell upon unboxing, they noted that “After a quick wash the smell was 100% gone.” What wasn’t gone after the rinse? Any brush hairs. “I gave them a pretty aggressive wash and the brush and handle feel very sturdy and well made,” the reviewer summarized. “Definitely give these a try if you hate spending a ton of money but want good quality brushes.”

Need any more convincing? Head on over to Amazon , where there are currently over 1,000 reviews of this set. Or just go ahead and click add to cart – considering this will only set you back 80 cents per brush.

18 Celebrity Updos That Are Impressive From Every Angle

It’s definitely a cinematic moment when someone enters the room looking fierce and then turns their head ever so slightly to reveal what’s going on with their hair from behind. There’s just something about a statement updo that commands attention.

Celebrities are especially good at pulling this off, and we urge you to take your cue from them as we enter the holiday party season.

Like celebs on the red carpet, your updos will forever be memorialized across social media this season. These looks will make you feel like the magnificent star you are while sipping Champagne and mingling with your friends!

1 Woman Used Petroleum Jelly as Mascara, but Here's Why a Derm Says You Shouldn't

Trying out a beauty DIY is risky business. I’ll admit that most of my trust issues stem from the fact that, regardless of what Pinterest “hacks” say, it’s actually a really f*cking bad idea to put toothpaste on your pimples. (Turns out, the teeth-whitening ingredients can actually really irritate your skin.) Similarly, in a video first spotted by Allure , a vlogger can be seen applying a homemade petroleum-jelly-based mix to her eyes as makeshift mascara. While her hustle is seriously impressive, we couldn’t help but become everyone’s mom and wonder: is it safe to put that ointment so close to your eyes?

We reached out to Rachel Nazarian, M.D., F.A.A.D. of NYC’s Schweiger Dermatology Group , to understand the safety – or lack thereof – of this viral lash-plumping procedure. First off, Dr. Nazarian has a few opinions on the ingredient itself, saying, “Petroleum jelly is a tried and true product to lock in moisture and to act as a skin barrier. It is generally great for sensitive skin.”

However, she wasn’t so jazzed about the idea of someone putting it so close to their eyelashes. Since petroleum jelly works well as a moisture barrier, “it may cause blocking of the delicate glands and pores around [the area].” According to Dr. Nazarian, clogging those spots can lead to inflammation “and potentially the development of styes.”

And although it’s common to see makeup artists using toothbrushes to unclump models’ mascara in a pinch backstage at photo shoots or runway shows, repeated use of that process isn’t ideal. “While most toothbrushes tend to be as stiff, or even less stiff, than most mascara brushes, there are many more bristles on a toothbrush than a mascara brush,” Dr. Nazarian said. She added that if you used this hack every day, “Over time, you’d notice less and less eyelashes from the trauma.”

The professional’s final recommendation? “Although it’s tempting to use this beauty hack to save time and money, you’re probably better off saving your lashes and buying traditional mascara.” And with an endless supply of stellar mascaras dropping every day , that’s hardly a chore!

What Kylie Jenner's Dramatically Smaller Lips Might Mean About Her Pregnancy

Image Source: Getty / James Devaney

While we were gawking over the Kardashian-Jenner Calvin Klein ad , eagle-eyed Kylie fans zoomed in on the sister’s biggest feature. Or, in this case, Kylie’s famous lips were much smaller than expected. Given that the 20-year-old partly made a name for herself due to her lip injections, it was a little surprising to see her pout less plumped up. Twitter was quick to point out this could be the case because Kylie is rumored to be pregnant and therefore could be unable to get the procedure .

Of course, whether or not Kylie chooses to get injections is her own damn business. It’s not really up to us to make judgment calls on anyone’s decision to get cosmetic surgery, but for the sake of good old-fashioned beauty reporting, we decided to try to get to the bottom of this rumor.

That’s why we reached out to Dr. Joshua Zeichner, director of cosmetic and clinical research at NYC’s Mount Sinai Hospital , on whether or not Kylie’s mouth size might mean she’s about to be a mom. “Theoretically, lip injections and the product itself do not pose a risk during pregnancy,” he cleared up. “The big issue I would have with them in pregnant women surround treatment of potential side effects.” If a woman reacted to the injections adversely, and showed symptoms such as lip swelling, she might need an antibiotic to reduce that. Those medications are what’s harmful to a pregnancy, not the actual injections.

Can we trace Kylie’s alleged pregnancy – like, know how many months along she might be – through how big her lips are? Not really, said Dr. Zeichner. “Fillers gradually break down over time. It is a slow, imperceptible process rather than a drastic change,” he said.

Here’s where it gets interesting: if Kylie had her signature plumped lips, that could actually be a sign that she is pregnant, but not because of fillers. “During pregnancy, especially in the third trimester, women tend to retain fluid and develop swelling,” Dr. Zeichner added. “So the lips may actually swell on their own at the end of the pregnancy.” In other words: calm down, friends. Her lips don’t really hold any answers here.

But if Kylie is pregnant, and her mouth is smaller because she stopped injections, when can we expect to see them back in full force? Dr. Zeichner doesn’t treat the businesswoman, but in his opinion, it could take a while. “I prefer to wait until after a woman stops breastfeeding before treating with an injectable filler,” he said. “If we needed to treat any of the rare side effects it may mean she would have to stop breastfeeding otherwise.”

Pregnancy sleuthers, take note: Kylie’s lips are sealed!

NYX Is Giving Away Free Mascara – but There's a Catch

Be honest – when was the last time you switched out your mascara? If you’re a good noodle, it’s advised that you throw your old tubes away after three months . We know, we know, it’s hard saying goodbye. But luckily, NYX will make things a little easier for you. For one day only, you can trade in your old tube for a brand spankin’ new Worth the Hype Volumizing & Lengthening Mascara ($8).

On Saturday, Feb. 3, pop into your local NYX store bearing the lash-plumper you currently use. You’ll be able to switch that out for a Worth the Hype mascara, thus saving your wallet for the next three months.

But be sure to go early – only the first 100 customers who walk through the doors on Feb. 3 will be eligible for this offer. It’s first come, first served, so you’ll have to sacrifice hitting your snooze button for a free mascara. (For the record: most NYX stores open at 10 a.m., but be sure to check with your local one just in case.)

Here’s some incentive to wake up early. As you can see in the image ahead, Worth the Hype can amp up lashes to a natural but flush finish. There’s no clumping here, just opaque black coverage that makes the model’s eyes look gorgeously huge.

In short: get thee to an NYX!

The Kat Von D Divine Palette Is Half Neon and 100% Fabulous

If Kat Von D’s Valentine’s Day Launch is any indication, Feb. 14 is going to be electric, funky, and fabulous. The brand just released more intel on its Divine Palette, which prominently features a bright green theme that is bound to make you smile.

This eight-pan palette is inspired by the legendary drag queen Divine, who is perhaps best known for playing Tracy Turnblad’s mother in the OG 1988 film version of Hairspray. Kat wrote on Instagram that the late performer is one of her “biggest muses.” The packaging prominently features Divine’s (perfectly winged) eyes, out-to-there false lashes, and famous arched brows.

Of course, it’s the palette’s interior that has us the most excited. Standout shades include Pink Flamingos, the aforementioned electric green; Baltimore, a shimmering midnight blue; and Hairspray, a metallic silver.

Also included in the launch is a neutral rose Studded Kiss Lipstick housed in neon lime packaging to match Pink Flamingos. Kat Von D fanatics probably know that the brand just released a new Studded Kiss formula , so the Divine Collection might be your first chance to try that out.

While we don’t know anything about pricing yet, we do know that the marketing for this campaign is going to be super rad. That’s because the brand posted an Instagram Story showing Kat Von D transforming into the spitting image of the drag queen for a photo shoot. It all looks so incredibly – wait for it – divine!

No, Kylie's New Palette Doesn't Have Clues About Her Pregnancy

Kylie Cosmetics is adding yet another product to its ever-growing lineup, and this time it’s in the form of an eye shadow palette. The $420 million brand posted a photo of the nine-pan palette called “Blue Honey,” and almost immediately people started tweeting that the palette contains clues about Kylie Jenner’s pregnancy .

Some tweets mention that because the bundle is blue, it means that Kylie is having a boy. To that we say “boy, bye,” because most news outlets are speculating that she’s having a girl . Regardless of the sex of her baby, this palette was probably in the works for some time now and likely has nothing to do with her future child. Let’s leave the little Jenner baby out of this one.

Read ahead to see some other reactions and what hints people are convinced the palette contains. But here’s all we know for sure: Blue Honey will drop at at 3 p.m. on Jan. 23.

This Adorable Heart-Shaped Lipstick Sold Out in 1 Day – but It's Baaack

Even if you plan to spend Valentine’s Day eating a sampler box of Russell Stover chocolates in bed while watching the courtroom scene of Legally Blonde on repeat, you can still celebrate love’s eternal flame with a beauty product or two. On that front, our hearts currently beat for The Beauty Spy Mystic Love Lipsticks ($18).

The heart-shaped bullets are absolutely adorable, and you don’t have to take it from us. Instead, consider the fact that these babies sold out in one day. It’s not hard to see why. Even the biggest Valentine’s Day hater will succumb to the charming heart-shaped surprise hidden underneath the lipstick’s cap.

These beeswax-infused lippies provide intense, creamy coverage. There are four varying shades of pinks and reds, and one hydrating shimmer stick that can be applied alone for a subtle sheen or on top of color for when life calls for some tszujing.

After wearing the classic red option through an entire day, the coverage remained perfectly opaque. And unlike some intense red lipsticks, there was minimal color transfer. This means that if you’re planning to do some heavy petting on Valentine’s Day, consider Mystic Love Heart Lipstick kiss-proof.

See every lovable shade, ahead.

POPSUGAR Photography / Alaina Demopoulos

Opal Rainbow Hair Is the Dreamy Dye Trend You Need to Try

What happens when you mix the gray hair trend with rainbow color ? Opal. Yes, the new trend in hair color pulls inspiration from the sea (which makes sense because #mermaidhair is a thing). An opal stone is a mix of pearl and iridescent pinks, blues, and purples. So of course, this paint job created by Aura Friedman at Sally Hershberger features metallics and pastels.

First, Aura lightens the hair to a pearl hue (the shade just before you reach gray). “It could either be prelightened to a platinum or pale yellow or it can be painted with heavy highlights and prelightened that way,” she explained. Then after toner is applied, layers of color are added. The result is a washed-out version of the sand art look. “For me an opal or any iridescent color has these nuances of color with very subtle hints of the greens and the pinks,” she said. “It’s not a ‘come and slap you in the face’ kind of color.”

Aura came up with the idea for opal years ago when she was experimenting with pastel colors. “Opal is my birth stone, and it’s one of my favorite stones, so I started doing it on wigs a long time ago,” she said. “I actually did one for Lady Gaga , but we ended up not using it.” The key to getting this look is layering. The colors should look different from all angles – like an iridescent gemstone.

“[It] is not just one color. It’s different colors from root to end and those different colors sit on top of other colors,” she explained. “It reflects a different color every which way you look at it. If you tilt it one way you see more of the pink, and if you tilt it another way you see more of the green.”

There are many different variations on the iridescent hair trend, from mother of pearl to oil slick. For the daring ladies who already went gray, it’s an easy way to refresh your silver strands once they’ve gone yellow. Want the look? Keep scrolling for photo inspiration to give your colorist.

Light-Up LED Lashes Are Fit For a Sexy Robot Dance Party

Just when we thought that magnetic eye lashes were as futuristic as beauty gets (Those suckers attach with no glue!! Science is amazing!), our best and brightest minds hit us with light-up LED eyelashes. And if you happen to be a robot on your way to a rave, you’re definitely going to want to get in on this futuristic fabulousness.

According to NHK , Japan’s national broadcasting corporation, a team of professors from the country’s Ritsumeikan University has developed the product “at the request of a major cosmetics company.” A tweet from a Korean tech company confirmed the brand in question is Shiseido.

The falsies are attached to a wireless neon green antenna that’s just over one inch long. Although so far only robots have rocked the style, lead Professor Takakuni Douseki and his team will soon conduct tests on human subjects to determine the product’s safety. So if you’re looking to be a cosmetics guinea pig, you better get your tuchus on a flight to Japan.

According to NHK, the team creating the falsies are all male. However, one student involved in production told the outlet that the group “relied on advice from female students” when crafting the lashes.

Social media seemed divided on the look, with some mentioning that it resembles something out of a Black Mirror episode.

Whether you think it’s creepy or chic, there’s no denying these puppies would make you the life of the party!