Posts Tagged Beauty Trends

These Are the Face Masks Our Editors Can't Live Without

It feels like every day a wacky new sheet mask is born . There are unicorn masks, jelly masks, peel-off masks – the list goes on. But which ones actually work? Luckily, our editors have tested the good, the bad, and the trendiest facial treatments so you don’t have to – and found a few along the way that qualify as holy grail formulas. If you’re still haven’t found “the one” face mask for you, we’ve rounded up our all time favorites to help you out. Whether you’re looking for a boost of hydration or some help fading those pesky dark spots, these are the masks that will get the job done.

Bring Pink Lemonade to the Barbecue With This Cool New Hair Color

Quench your thirst for a new hair color with the latest rainbow hue, pink lemonade. The trend blends yellow and pink shades to resemble your favorite warm-weather drink – and the look is extremely versatile. Some people are opting for an overall warm-pink, while others are dyeing different parts of their hair in pink and yellow sections. You can go for a saturated punch of color or keep it light with a blond base for a more subtle effect.

Keep reading to see the best ways to wear pink lemonade hair – then get ready to head to the salon and drink it up.

Fourth of July Beauty Looks to Steal From Your Favorite Celebs

Our Fourth of July essentials list is simple: good food, good music, good vibes, and patriotic makeup. We’re not talking the telltale red, white, and blue face art either. There are tons of modern ways to add festive flair to your makeup without looking cheesy. Need a spark of inspiration? The celebrity beauty looks ahead are a great place to start. From sun-kissed skin (we’re looking at you J Lo) to blue striped eye liner and deep red lips, there’s plenty trendy looks to steal, whether you’re hitting up a barbecue, a pool party, or laying low to shop holiday sales .

11 Photos That Prove Deepika Padukone Is Incredibly, Utterly Gorgeous

Considering Deepika Padukone is one of the most sought-after actresses in Bollywood (and beyond), it’s doesn’t surprise us that the star is insanely friggin’ gorgeous (TBH, it’s almost unfair). The actress, who recently starred in xXx: Return of Xander Cage and was named one of Time‘s 100 Most Influential People , is definitely a beauty icon in her own right.

Aside from Padukone’s naturally striking features, she isn’t afraid to have fun with her style. She’s made countless red carpet appearances and damn near steals the show with each one. Whether she’s working the hell out of a bright lip color, playing with bold eye shadow, or has her thick brunette hair waved or in a bun, we’re pretty sure there isn’t a beauty look she can’t pull off. Don’t believe us? Stare at her most stunning hair and makeup moments ahead.

26 Pinterest-Approved Hairstyles That'll Never Go Out of Style

When it comes to hairstyle ideas, Pinterest is a never-ending wealth of inspiration. Getting married ? There’s a viral Pinterest hairstyle for that. Need a protective style for Summer ? There are a ton of images for that, too. Not to mention the bank of viral braids , buns, and color ideas available for the bold to the minimalist.

If you’re thinking of switching up your hair, we sifted Pinterest for timeless hairstyles that’ll look good no matter the time or occasion. From waves to buns, there’s no shortage of styles to start saving to your hair-inspiration board.

Photoshop-Free Ads Are 2018's Most Empowering Trend – See How Dove's Doing It

If you prefer your beauty ads unaltered and Photoshop-free, 2018 is quite the time to be alive. Not only are brands such as Madison Reed and Overtone forgoing digital touch-ups in their imagery, but other big names like CVS Pharmacy and Suave are calling out how absurdly unrealistic beauty ad standards are. Specifically, CVS began putting a “Beauty Mark” icon over all of its unretouched photos. Now Dove is following suit, launching its own “No Digital Distortion Mark.”

The skincare brand, which sells 60 bars of its ubiquitous soap every second , has been Photoshop-free since 2017, per its Self-Esteem Project . Dove has long been known for its many inspiring commercials, even enlisting the great Shonda Rhimes to direct the short films . As Marketing Director of Dove Amy Stepanian told POPSUGAR, “For more than a decade, Dove has been dedicated to inspiring a world where beauty is a source of confidence, not anxiety.”

Reps for the brand hope that this No Digital Distortion Mark will empower women to be more savvy when it comes to spotting unrealistic media standards. “It will help identify reality and relieve some of the pressure women and girls can feel to look a certain way,” Stepanian said.

She went on to say, “We know that globally, eight out of 10 girls opt out of key life activities when they don’t feel good about the way they look.” Stepanian hopes that steps toward transparency will aid young women to develop a healthier relationship with their appearance so that “beauty can be a source of confidence, not anxiety.”

11 Celebrity Lob Haircuts to Screenshot Before Your Next Hair Appointment

The shoulder-sweeping lob haircut is here to stay. The proof? Every time we open our Instagram feed, it seems like another one of our favorite stars has taken their hair shoulder length – not that we could blame them. There’s something effortlessly edgy about the choppy cut, which also flatters a variety of face shapes. If you’ve been debating the style, you’ll be running to your stylist with shears once you see the celebrity looks ahead.

Related: Celebrity Stylists Say These Are the Top 10 Haircuts For 2018

Psst: Here's How to Score a Free Ulta Swag Bag

A post shared by Ulta Beauty (@ultabeauty) on Feb 18, 2018 at 11:16am PST

The powers that be at Ulta have given the makeup community a righteous gift: $88 worth of beauty swag with a $20 purchase. All you have to do to get in on the action is shop the Ulta beauty line between now and March 17. (And FYI, the collection has recently been given a makeover with new packaging, formulations, and products.)

After hitting that $20 threshold, you’ll be gifted a 14-piece makeup bag that’s loaded with $88 worth of goodies. The bag includes a mini eye shadow palette, blush, mascara, lip oil, lipstick, lip liner, eyeliner, brow-shaping gel, face primer, illuminator, tinted eye primer, blush brush, pencil sharpener, and a $5-off-$15-purchase coupon. You can find the specific details here .

The bag is a great (and FREE) way to check out Ulta’s new goods. Just note that there’s only one free bag per customer and the promotion only lasts as long as supplies do!

12 Stunning Makeup Looks Inspired by All of the Zodiac Signs

We bet Mercury wasn’t in retrograde when makeup artist Kimberly Money transformed herself into 12 characters inspired by zodiac signs. To live out horoscopes IRL, she rocks multiple hair colors, from fiery red to icy periwinkle, and makes over her eyes in mesmerizing ways (seriously, just check out Aquarius’s glitter tears).

“I grew up in Vietnam where the zodiac signs are very popular, so I always wanted to make a series out of it since I love doing makeup and photography,” Kimberly told POPSUGAR via email on what inspired this stunning project.

Though she is not an astrologer, a lot of thought went into crafting each look. “I choose the looks based on my experience with people around me with the signs,” she said. “I also do some research online on which colors fit with the looks most. This series represents how I see these signs in my imagination and bring it to reality.”

She looks gorgeous in all of the horoscope looks, but we still had to know which one was hers. “I’m a Libra,” she admitted. “I feel like it represents me very well. I always looking for balance in life and love spending time alone working on things that I love, such as makeup. Also, this look I chose especially for this sign is my favorite combo, and smoky eyes are my go-to!”

Keep reading to see every beautiful style, and tell us: does your month represent you?

Nail Brows Are the Sharpest Beauty Look We've Seen in a While

We just found the new, edgy beauty trend – literally. Nail brows are here, and the pointy punk style is impossible to look away from – even if it does give us the heebie-jeebies.

Gone are the days of soft squiggle brows and wavy lips ; we have entered an era of sharper, more defined beauty trends. Serbian architecture student and makeup artist Milan Bauranov plays around with incorporating the home improvement tool into his brows, and damn if he isn’t totally nailing it. (See what we did there?)

It appears that Bauranov is a fan of Kat Von D products , as he used the brand’s Lock It Concealer Crème ($26), Setting Powder ($30), and Setting Mist ($26) to prep his skin. He has also done similar needle styles before, so check them out below – if you dare.

Why Am I So Obsessed With Halo Brows, This New Reverse Unibrow Trend?

I know what you’re going to say: “Those dang kids with their squiggle brows and nostril hair extensions . What is happening to the world? Every day we stray from God’s light. Do we really need another Instagram beauty trend?”

The answer, you fun-hater, is yes. There’s a new brow kid on the block, and I don’t know why but it’s my favorite thing since sliced bread brows (those aren’t real, but should be). Ladies and gentlemen, halo brows, as the look’s creator has dubbed it, are here. To paraphrase Beyoncé, I can definitely see the halo (halo) effect of this look, but I prefer to think of it as a reverse unibrow. And it’s cool, damn it.

Hannah Lyne, a 16-year-old from Huddersfield, UK, coined the term. Hannah told POPSUGAR that halo brows can be traced back to fishtail brows , which were until now the last great “new Instagram trend.” (Those, in turn, take influence from ’90s hip-hop brow slits – it’s all connected, friends.)

“I was having a conversation with a friend trying to come up with a new idea for a look, and all of a sudden it came to me that I should connect my brow tails,” Hannah explained. “This look was influenced by fishtail brows; seeing the way my brow flicked upwards inspired the idea of just carrying the brow on until it met in the middle.”

All good brow trends need a catchy name, and Hannah actually took a commenter’s suggestion for halo brows. This bold, circular look is totally hypnotizing, and I am hereby dubbing it the greatest piece of art of our time. Seriously, don’t try to come at me if you’re trying to diss halo brows. Hey, they laughed at Picasso, too.

Yup, Someone Created Geode Hair, and It's Just as Pretty as You'd Imagine

Geodes in beauty are like most Instagram trends: somewhat impractical but entirely mesmerizing. We’ve seen geode nails , lip art , and more recently body designs .

As with all great beauty trends, talented hairstylists always find a way to get in on the act . Yup, someone has created amethyst geode hair, and it’s incredible. Sure, plenty of hairstylists have been inspired by the colors of geodes, but none has actually tried to incorporate the sparkle and texture of the crystals in hair . . . until now!

Color specialist Caitlin Ford is the woman behind the crystallized masterpiece. She posted her creation on Instagram, sharing that she used Socolor by Matrix and the Rebond System to keep the hair safe from damage during dyeing. She used “big, chunky, iridescent glitter in the purple to mimic the amethyst points and used a clear glitter mixed with fine silver glitter to mimic the quartz edges.”

If you aren’t quite ready for a literal crystal on your head, check out Caitlin’s page for all kinds of other hair color inspiration .

Emma Watson's Baby Bangs and Shaggy Lob Are Polarizing the Internet

What an Oscars night Emma Watson had! First, the star rolled up to the Vanity Fair afterparty with an unfortunately grammatically incorrect, but still extremely relevant tattoo that celebrated the Time’s Up Movement . But it wasn’t just the missing apostrophe that got the internet buzzing. Emma also rocked one of this season’s most polarizing haircuts: a modern shag with baby bangs.

Emma isn’t the first celebrity, or even the first celebrity Emma, to rock this controversial style. You may recall that Emma Roberts showed up to the SAG Awards wearing blunt fringe (though those were faux) and a lob.

We also spotted the look backstage at recent New York Fashion Week shows from the likes of Alexander Wang, Bottega Venetta, and Adam Selman.

Let’s just say people have a lot of feelings about this grunge style.

Galactic Rose Gold, Pastel Amethyst, and 10 More Nail Shades You'll Want This Spring

Whether or not your feet are ready, sandal weather is imminent. And much like the cute little groundhog that signals Spring, your toesies are about to emerge from their sock hovels to celebrate warmer temperatures. But before you bust out your favorite pair of slide sandals, consider picking up a new nail polish.

Sure, you could opt for a basic ballerina pink , but why not invest in a new statement color? Rose gold remains a favorite , but this season it’s gone galactic, with many brands injecting the millennial-approved hue with flecks of shimmer. We’d also happily hail a taxicab-yellow colored manicure, as we’ve seen the traffic-stopping shade grace the nails of many an Instagram It girl. If you gravitate to more natural hues, you’ll swoon over an earthy bronze or muted mushroom.

Keep reading to see the shades you won’t want to take off all Spring.

Mac and Cheese Hair Is Spring's Most Delicious Beauty Trend

A new, lighter hair color and Spring go together like macaroni and cheese, so why not let your strands take inspiration from your favorite childhood meal? (Because now that you’re a grown-up, we know you totally don’t eat mac and cheese for dinner anymore.)

Lately, we’ve noticed a bright new hue popping up on the heads of Instagram It girls, and although its culinary inspiration might be slightly unlikely, we’re still absolutely captivated. We love how this marigold hue looks on a wide range of skin tones. Who knew a niche rainbow look could be so flattering?

If you don’t want to book an appointment with your colorist, you could always take a page out of Jeremy Scott’s playbook. The designer sent models like Gigi Hadid, Jourdan Dunn, and Stella Maxwell down the runway of his Fall 2018 New York Fashion Week Show sporting Zenon-inspired electric yellow wigs. If you just want to try mac and cheese hair out for a night before you commit to that double-process life , you can invest in a wig ($19) to show your dedication to the after-school snack that rules over all others.

Ahead, find our favorite mac and cheese hair looks – you’re getting hungry, aren’t you?

Unicorns, Watch Your Back: Wet n Wild Is Launching a Goth-Themed Collection

In a beauty world that’s full of unicorns, sometimes you have to unleash your inner goth. Wet n Wild just made that mission a whole lot easier by dropping a line of 16 products that will give you major Hot Topic circa 2006 vibes – in the chicest way!

Starting Feb. 20, you can get your hands on the brand’s Goth-O-Graphic Collection, which will brighten up even the darkest of souls. Although these products are as anti-unicorn as you can get, the dark colors are still vibrant and perfect for Spring. From moody purples to icy whites, everything in the lineup manages to be both spooky and sweet.

Read on to see everything you can shop right now.

The Case Against Microblading – According to a Brow Expert

Being my mother’s daughter made it pretty much inevitable that I would become brow-obsessed. My mom, Sania Vucetaj, is the owner of Sania’s Brow Bar in NYC and has been in the industry for more than 25 years. A pioneer for full, bold brows, my mom trained me, my sister, and cousin on the art of brows, and we are now part of the business as well. I love being able to transform people’s faces and enhance their confidence with a good brow shaping.

With that said, we’ve seen it all when it comes to brows. We’ve seen people try everything on the quest for fuller eyebrows from growth serums to brow hair transplants (ouch!) – but the new microblading fad may be one of the worst.

Microblading is a form of semipermanent makeup that uses fine deposits of tattoo pigments to enhance brows using small strokes. Or, it’s another glammed-up word for “tattoo.” Committing to something permanent or even semipermanent on your face is something you must carefully consider. Once that tattoo is drawn on, this is the shape you will be stuck with (at least, for a few years).

As someone who works on brows daily, I’ve seen some unfortunate results firsthand. Our team has had many clients’ rush to our salon desperate to fix poorly or unevenly microbladed brows. Most women opt for microblading because they are hoping to shorten their morning beauty routines – but women with wrongly tattooed brows end up having to rely on brow products to fix them anyway.

While full brows are here to stay (and gladly so), as women, we have a right to change things up. Maybe we want to try a little bit more of an arch or a slightly straighter brow. Tweezers can achieve this with the pull of a few hairs (and maybe with the help of a few good products). But you cannot adjust the shape of the microbladed brow .

Women should be fiercely protective over their eyebrows. Do these technicians have real knowledge and understanding of brows and how to work with your natural shape? Are you comfortable entrusting their vision with your face? Think of how many times you’ve left the salon unhappy with your brows or how long it took you to find a specialist you trust. If you are unhappy with the outcome, there is no growing them out this time.

Research brow artists who actually specialize in only brows and who have proper training. And find someone who will work with you on repairing your brows back to a healthy place. We put new clients on a growth program and work toward an end goal when it comes to achieving fuller and more symmetrical brows.

While you may think you can adjust the colors of these “hair strokes,” truth is it’s nearly impossible to match the exact hair color. Microbladed brows usually look harsher and darker than natural because you must mix inks to adjust the color, and this requires extreme precision. Moreover, just like tattoos fade over time, these tattoos will fade into a purple/blue tint. My mom has witnessed this discoloring firsthand, and obviously this is far from the natural look women desire.

Women with naturally oily skin should also be warned: “hair” strokes may expand more than women with drier skin, making brows look extremely unnatural. And for those women with sensitive skin: run! If you have a history of allergic reaction to dyes or tattoos, your skin may scar or have an allergic reaction to the ink.

Something else to consider: as we age, we rely on a good brow shaping to open and lift our eyes. Over time, skin begins to drop, and the illusion of lifting the arch takes years off your face. The microblader looking for a facelift will be out of luck, because you cannot create more of an arch since you cannot erase the hairs that have been tattooed on. Brow shaping is an art form, and creating an arch requires the removal of very specific hairs in certain areas of the brow. Brows are an investment, so think long term!

The solution to getting fuller brows is actually a lot easier than you think. We urge clients to avoid getting any moisturizers, sunscreen, facial cleanser, makeup remover, foundation, etc, onto the brow area as these oils and lotions clog the hair follicle. We have noticed with clients that these creams not only prevent growth but also cause hairs to fall out, so that sparseness you’re noticing could be due to creams! While it can take up to six months to a year for hairs to regrow, our clients are so happy with the growth they see.

We are naturally eager to try new innovative products and techniques in the quest for full brows. Companies and salons are feeding off that eagerness and pushing so many products in front of us – gels, pencils, powders, highlighters, tints, growth serums, pomades – and it can get confusing and overwhelming for consumers. For us ladies who aren’t blessed with perfect brows or are growing them out, the answer to all of our brow prayers lies in a good pencil !

Before you consider taking a blade to your brows, try growing them in and finding a brow specialist who will help you repair and regrow them. Avoid those creams. And don’t be afraid of the pencil – you’re only 30 seconds away from perfect brows.

Jade Kendle Wants to Help Black Women Love Themselves "Unconditionally and Abundantly"

It is a big f*cking deal to be a black beauty influencer. In a world where European standards of beauty are deemed the norm and makeup brands still overwhelmingly cater to those with pale skin, we need them more than ever. We may look to black beauty influencers for the scoop on the latest products and watch their breakdowns on buzzy trends, but for women of color, the online beauty space is so much more than just hair and makeup. It’s a place for other black women, who are often unrepresented, to finally see themselves represented in a beautiful way.

Don’t believe me? Just ask Jade Kendle of LipsticknCurls . Kendle managed to build a full-time career from sharing her love for beauty on social media. At nearly half a million followers across all social platforms, she reaches a huge amount of rabid fans and has a piece of content for just about every one of your hair and makeup needs. Need a review on the latest curly-hair gel? Kendle’s got it. Need inspo for a holiday beauty look? She’s got that, too.

In addition to her vault of hair tutorials – like this DIY box braids demo with over half a million views – Kendle also gives followers a look into her personal life with a series of “Get Ready With Me” videos, travel vlogs, and pep talks about social media , confidence , navigating life , and building a beauty career.

But after my talk with Kendle over the phone, another fact was made very clear: throughout her seven years creating content in the social media space, her online presence has served as a platform for women of color who don’t always have a voice – and she uses it wisely! Kendle has managed to create a fun, supportive network for other brands, talent, and influencers to help grow their social media following. She’s been able to do so while remaining celebratory and inclusive of all women, but most importantly black women who are often isolated by media and beauty brands.

Ahead, you’ll find the most inspiring tidbits from my conversation with Kendle. We touched on everything from being black women in a white-washed beauty landscape to dealing with living in racial limbo and breaking into an often cutthroat industry. And of course I got the tea on how she keeps those gorgeous curls poppin’.

18 Celebrity Updos That Are Impressive From Every Angle

It’s definitely a cinematic moment when someone enters the room looking fierce and then turns their head ever so slightly to reveal what’s going on with their hair from behind. There’s just something about a statement updo that commands attention.

Celebrities are especially good at pulling this off, and we urge you to take your cue from them as we enter the holiday party season.

Like celebs on the red carpet, your updos will forever be memorialized across social media this season. These looks will make you feel like the magnificent star you are while sipping Champagne and mingling with your friends!

1 Woman Used Petroleum Jelly as Mascara, but Here's Why a Derm Says You Shouldn't

Trying out a beauty DIY is risky business. I’ll admit that most of my trust issues stem from the fact that, regardless of what Pinterest “hacks” say, it’s actually a really f*cking bad idea to put toothpaste on your pimples. (Turns out, the teeth-whitening ingredients can actually really irritate your skin.) Similarly, in a video first spotted by Allure , a vlogger can be seen applying a homemade petroleum-jelly-based mix to her eyes as makeshift mascara. While her hustle is seriously impressive, we couldn’t help but become everyone’s mom and wonder: is it safe to put that ointment so close to your eyes?

We reached out to Rachel Nazarian, M.D., F.A.A.D. of NYC’s Schweiger Dermatology Group , to understand the safety – or lack thereof – of this viral lash-plumping procedure. First off, Dr. Nazarian has a few opinions on the ingredient itself, saying, “Petroleum jelly is a tried and true product to lock in moisture and to act as a skin barrier. It is generally great for sensitive skin.”

However, she wasn’t so jazzed about the idea of someone putting it so close to their eyelashes. Since petroleum jelly works well as a moisture barrier, “it may cause blocking of the delicate glands and pores around [the area].” According to Dr. Nazarian, clogging those spots can lead to inflammation “and potentially the development of styes.”

And although it’s common to see makeup artists using toothbrushes to unclump models’ mascara in a pinch backstage at photo shoots or runway shows, repeated use of that process isn’t ideal. “While most toothbrushes tend to be as stiff, or even less stiff, than most mascara brushes, there are many more bristles on a toothbrush than a mascara brush,” Dr. Nazarian said. She added that if you used this hack every day, “Over time, you’d notice less and less eyelashes from the trauma.”

The professional’s final recommendation? “Although it’s tempting to use this beauty hack to save time and money, you’re probably better off saving your lashes and buying traditional mascara.” And with an endless supply of stellar mascaras dropping every day , that’s hardly a chore!