Posts Tagged Beauty Trends

Emma Watson's Baby Bangs and Shaggy Lob Are Polarizing the Internet

What an Oscars night Emma Watson had! First, the star rolled up to the Vanity Fair afterparty with an unfortunately grammatically incorrect, but still extremely relevant tattoo that celebrated the Time’s Up Movement . But it wasn’t just the missing apostrophe that got the internet buzzing. Emma also rocked one of this season’s most polarizing haircuts: a modern shag with baby bangs.

Emma isn’t the first celebrity, or even the first celebrity Emma, to rock this controversial style. You may recall that Emma Roberts showed up to the SAG Awards wearing blunt fringe (though those were faux) and a lob.

We also spotted the look backstage at recent New York Fashion Week shows from the likes of Alexander Wang, Bottega Venetta, and Adam Selman.

Let’s just say people have a lot of feelings about this grunge style.

Galactic Rose Gold, Pastel Amethyst, and 10 More Nail Shades You'll Want This Spring

Whether or not your feet are ready, sandal weather is imminent. And much like the cute little groundhog that signals Spring, your toesies are about to emerge from their sock hovels to celebrate warmer temperatures. But before you bust out your favorite pair of slide sandals, consider picking up a new nail polish.

Sure, you could opt for a basic ballerina pink , but why not invest in a new statement color? Rose gold remains a favorite , but this season it’s gone galactic, with many brands injecting the millennial-approved hue with flecks of shimmer. We’d also happily hail a taxicab-yellow colored manicure, as we’ve seen the traffic-stopping shade grace the nails of many an Instagram It girl. If you gravitate to more natural hues, you’ll swoon over an earthy bronze or muted mushroom.

Keep reading to see the shades you won’t want to take off all Spring.

Mac and Cheese Hair Is Spring's Most Delicious Beauty Trend

A new, lighter hair color and Spring go together like macaroni and cheese, so why not let your strands take inspiration from your favorite childhood meal? (Because now that you’re a grown-up, we know you totally don’t eat mac and cheese for dinner anymore.)

Lately, we’ve noticed a bright new hue popping up on the heads of Instagram It girls, and although its culinary inspiration might be slightly unlikely, we’re still absolutely captivated. We love how this marigold hue looks on a wide range of skin tones. Who knew a niche rainbow look could be so flattering?

If you don’t want to book an appointment with your colorist, you could always take a page out of Jeremy Scott’s playbook. The designer sent models like Gigi Hadid, Jourdan Dunn, and Stella Maxwell down the runway of his Fall 2018 New York Fashion Week Show sporting Zenon-inspired electric yellow wigs. If you just want to try mac and cheese hair out for a night before you commit to that double-process life , you can invest in a wig ($19) to show your dedication to the after-school snack that rules over all others.

Ahead, find our favorite mac and cheese hair looks – you’re getting hungry, aren’t you?

Unicorns, Watch Your Back: Wet n Wild Is Launching a Goth-Themed Collection

In a beauty world that’s full of unicorns, sometimes you have to unleash your inner goth. Wet n Wild just made that mission a whole lot easier by dropping a line of 16 products that will give you major Hot Topic circa 2006 vibes – in the chicest way!

Starting Feb. 20, you can get your hands on the brand’s Goth-O-Graphic Collection, which will brighten up even the darkest of souls. Although these products are as anti-unicorn as you can get, the dark colors are still vibrant and perfect for Spring. From moody purples to icy whites, everything in the lineup manages to be both spooky and sweet.

Read on to see everything you can shop right now.

The Case Against Microblading – According to a Brow Expert

Being my mother’s daughter made it pretty much inevitable that I would become brow-obsessed. My mom, Sania Vucetaj, is the owner of Sania’s Brow Bar in NYC and has been in the industry for more than 25 years. A pioneer for full, bold brows, my mom trained me, my sister, and cousin on the art of brows, and we are now part of the business as well. I love being able to transform people’s faces and enhance their confidence with a good brow shaping.

With that said, we’ve seen it all when it comes to brows. We’ve seen people try everything on the quest for fuller eyebrows from growth serums to brow hair transplants (ouch!) – but the new microblading fad may be one of the worst.

Microblading is a form of semipermanent makeup that uses fine deposits of tattoo pigments to enhance brows using small strokes. Or, it’s another glammed-up word for “tattoo.” Committing to something permanent or even semipermanent on your face is something you must carefully consider. Once that tattoo is drawn on, this is the shape you will be stuck with (at least, for a few years).

As someone who works on brows daily, I’ve seen some unfortunate results firsthand. Our team has had many clients’ rush to our salon desperate to fix poorly or unevenly microbladed brows. Most women opt for microblading because they are hoping to shorten their morning beauty routines – but women with wrongly tattooed brows end up having to rely on brow products to fix them anyway.

While full brows are here to stay (and gladly so), as women, we have a right to change things up. Maybe we want to try a little bit more of an arch or a slightly straighter brow. Tweezers can achieve this with the pull of a few hairs (and maybe with the help of a few good products). But you cannot adjust the shape of the microbladed brow .

Women should be fiercely protective over their eyebrows. Do these technicians have real knowledge and understanding of brows and how to work with your natural shape? Are you comfortable entrusting their vision with your face? Think of how many times you’ve left the salon unhappy with your brows or how long it took you to find a specialist you trust. If you are unhappy with the outcome, there is no growing them out this time.

Research brow artists who actually specialize in only brows and who have proper training. And find someone who will work with you on repairing your brows back to a healthy place. We put new clients on a growth program and work toward an end goal when it comes to achieving fuller and more symmetrical brows.

While you may think you can adjust the colors of these “hair strokes,” truth is it’s nearly impossible to match the exact hair color. Microbladed brows usually look harsher and darker than natural because you must mix inks to adjust the color, and this requires extreme precision. Moreover, just like tattoos fade over time, these tattoos will fade into a purple/blue tint. My mom has witnessed this discoloring firsthand, and obviously this is far from the natural look women desire.

Women with naturally oily skin should also be warned: “hair” strokes may expand more than women with drier skin, making brows look extremely unnatural. And for those women with sensitive skin: run! If you have a history of allergic reaction to dyes or tattoos, your skin may scar or have an allergic reaction to the ink.

Something else to consider: as we age, we rely on a good brow shaping to open and lift our eyes. Over time, skin begins to drop, and the illusion of lifting the arch takes years off your face. The microblader looking for a facelift will be out of luck, because you cannot create more of an arch since you cannot erase the hairs that have been tattooed on. Brow shaping is an art form, and creating an arch requires the removal of very specific hairs in certain areas of the brow. Brows are an investment, so think long term!

The solution to getting fuller brows is actually a lot easier than you think. We urge clients to avoid getting any moisturizers, sunscreen, facial cleanser, makeup remover, foundation, etc, onto the brow area as these oils and lotions clog the hair follicle. We have noticed with clients that these creams not only prevent growth but also cause hairs to fall out, so that sparseness you’re noticing could be due to creams! While it can take up to six months to a year for hairs to regrow, our clients are so happy with the growth they see.

We are naturally eager to try new innovative products and techniques in the quest for full brows. Companies and salons are feeding off that eagerness and pushing so many products in front of us – gels, pencils, powders, highlighters, tints, growth serums, pomades – and it can get confusing and overwhelming for consumers. For us ladies who aren’t blessed with perfect brows or are growing them out, the answer to all of our brow prayers lies in a good pencil !

Before you consider taking a blade to your brows, try growing them in and finding a brow specialist who will help you repair and regrow them. Avoid those creams. And don’t be afraid of the pencil – you’re only 30 seconds away from perfect brows.

Jade Kendle Wants to Help Black Women Love Themselves "Unconditionally and Abundantly"

It is a big f*cking deal to be a black beauty influencer. In a world where European standards of beauty are deemed the norm and makeup brands still overwhelmingly cater to those with pale skin, we need them more than ever. We may look to black beauty influencers for the scoop on the latest products and watch their breakdowns on buzzy trends, but for women of color, the online beauty space is so much more than just hair and makeup. It’s a place for other black women, who are often unrepresented, to finally see themselves represented in a beautiful way.

Don’t believe me? Just ask Jade Kendle of LipsticknCurls . Kendle managed to build a full-time career from sharing her love for beauty on social media. At nearly half a million followers across all social platforms, she reaches a huge amount of rabid fans and has a piece of content for just about every one of your hair and makeup needs. Need a review on the latest curly-hair gel? Kendle’s got it. Need inspo for a holiday beauty look? She’s got that, too.

In addition to her vault of hair tutorials – like this DIY box braids demo with over half a million views – Kendle also gives followers a look into her personal life with a series of “Get Ready With Me” videos, travel vlogs, and pep talks about social media , confidence , navigating life , and building a beauty career.

But after my talk with Kendle over the phone, another fact was made very clear: throughout her seven years creating content in the social media space, her online presence has served as a platform for women of color who don’t always have a voice – and she uses it wisely! Kendle has managed to create a fun, supportive network for other brands, talent, and influencers to help grow their social media following. She’s been able to do so while remaining celebratory and inclusive of all women, but most importantly black women who are often isolated by media and beauty brands.

Ahead, you’ll find the most inspiring tidbits from my conversation with Kendle. We touched on everything from being black women in a white-washed beauty landscape to dealing with living in racial limbo and breaking into an often cutthroat industry. And of course I got the tea on how she keeps those gorgeous curls poppin’.

18 Celebrity Updos That Are Impressive From Every Angle

It’s definitely a cinematic moment when someone enters the room looking fierce and then turns their head ever so slightly to reveal what’s going on with their hair from behind. There’s just something about a statement updo that commands attention.

Celebrities are especially good at pulling this off, and we urge you to take your cue from them as we enter the holiday party season.

Like celebs on the red carpet, your updos will forever be memorialized across social media this season. These looks will make you feel like the magnificent star you are while sipping Champagne and mingling with your friends!

1 Woman Used Petroleum Jelly as Mascara, but Here's Why a Derm Says You Shouldn't

Trying out a beauty DIY is risky business. I’ll admit that most of my trust issues stem from the fact that, regardless of what Pinterest “hacks” say, it’s actually a really f*cking bad idea to put toothpaste on your pimples. (Turns out, the teeth-whitening ingredients can actually really irritate your skin.) Similarly, in a video first spotted by Allure , a vlogger can be seen applying a homemade petroleum-jelly-based mix to her eyes as makeshift mascara. While her hustle is seriously impressive, we couldn’t help but become everyone’s mom and wonder: is it safe to put that ointment so close to your eyes?

We reached out to Rachel Nazarian, M.D., F.A.A.D. of NYC’s Schweiger Dermatology Group , to understand the safety – or lack thereof – of this viral lash-plumping procedure. First off, Dr. Nazarian has a few opinions on the ingredient itself, saying, “Petroleum jelly is a tried and true product to lock in moisture and to act as a skin barrier. It is generally great for sensitive skin.”

However, she wasn’t so jazzed about the idea of someone putting it so close to their eyelashes. Since petroleum jelly works well as a moisture barrier, “it may cause blocking of the delicate glands and pores around [the area].” According to Dr. Nazarian, clogging those spots can lead to inflammation “and potentially the development of styes.”

And although it’s common to see makeup artists using toothbrushes to unclump models’ mascara in a pinch backstage at photo shoots or runway shows, repeated use of that process isn’t ideal. “While most toothbrushes tend to be as stiff, or even less stiff, than most mascara brushes, there are many more bristles on a toothbrush than a mascara brush,” Dr. Nazarian said. She added that if you used this hack every day, “Over time, you’d notice less and less eyelashes from the trauma.”

The professional’s final recommendation? “Although it’s tempting to use this beauty hack to save time and money, you’re probably better off saving your lashes and buying traditional mascara.” And with an endless supply of stellar mascaras dropping every day , that’s hardly a chore!

What Kylie Jenner's Dramatically Smaller Lips Might Mean About Her Pregnancy

Image Source: Getty / James Devaney

While we were gawking over the Kardashian-Jenner Calvin Klein ad , eagle-eyed Kylie fans zoomed in on the sister’s biggest feature. Or, in this case, Kylie’s famous lips were much smaller than expected. Given that the 20-year-old partly made a name for herself due to her lip injections, it was a little surprising to see her pout less plumped up. Twitter was quick to point out this could be the case because Kylie is rumored to be pregnant and therefore could be unable to get the procedure .

Of course, whether or not Kylie chooses to get injections is her own damn business. It’s not really up to us to make judgment calls on anyone’s decision to get cosmetic surgery, but for the sake of good old-fashioned beauty reporting, we decided to try to get to the bottom of this rumor.

That’s why we reached out to Dr. Joshua Zeichner, director of cosmetic and clinical research at NYC’s Mount Sinai Hospital , on whether or not Kylie’s mouth size might mean she’s about to be a mom. “Theoretically, lip injections and the product itself do not pose a risk during pregnancy,” he cleared up. “The big issue I would have with them in pregnant women surround treatment of potential side effects.” If a woman reacted to the injections adversely, and showed symptoms such as lip swelling, she might need an antibiotic to reduce that. Those medications are what’s harmful to a pregnancy, not the actual injections.

Can we trace Kylie’s alleged pregnancy – like, know how many months along she might be – through how big her lips are? Not really, said Dr. Zeichner. “Fillers gradually break down over time. It is a slow, imperceptible process rather than a drastic change,” he said.

Here’s where it gets interesting: if Kylie had her signature plumped lips, that could actually be a sign that she is pregnant, but not because of fillers. “During pregnancy, especially in the third trimester, women tend to retain fluid and develop swelling,” Dr. Zeichner added. “So the lips may actually swell on their own at the end of the pregnancy.” In other words: calm down, friends. Her lips don’t really hold any answers here.

But if Kylie is pregnant, and her mouth is smaller because she stopped injections, when can we expect to see them back in full force? Dr. Zeichner doesn’t treat the businesswoman, but in his opinion, it could take a while. “I prefer to wait until after a woman stops breastfeeding before treating with an injectable filler,” he said. “If we needed to treat any of the rare side effects it may mean she would have to stop breastfeeding otherwise.”

Pregnancy sleuthers, take note: Kylie’s lips are sealed!

NYX Is Giving Away Free Mascara – but There's a Catch

Be honest – when was the last time you switched out your mascara? If you’re a good noodle, it’s advised that you throw your old tubes away after three months . We know, we know, it’s hard saying goodbye. But luckily, NYX will make things a little easier for you. For one day only, you can trade in your old tube for a brand spankin’ new Worth the Hype Volumizing & Lengthening Mascara ($8).

On Saturday, Feb. 3, pop into your local NYX store bearing the lash-plumper you currently use. You’ll be able to switch that out for a Worth the Hype mascara, thus saving your wallet for the next three months.

But be sure to go early – only the first 100 customers who walk through the doors on Feb. 3 will be eligible for this offer. It’s first come, first served, so you’ll have to sacrifice hitting your snooze button for a free mascara. (For the record: most NYX stores open at 10 a.m., but be sure to check with your local one just in case.)

Here’s some incentive to wake up early. As you can see in the image ahead, Worth the Hype can amp up lashes to a natural but flush finish. There’s no clumping here, just opaque black coverage that makes the model’s eyes look gorgeously huge.

In short: get thee to an NYX!

The Kat Von D Divine Palette Is Half Neon and 100% Fabulous

If Kat Von D’s Valentine’s Day Launch is any indication, Feb. 14 is going to be electric, funky, and fabulous. The brand just released more intel on its Divine Palette, which prominently features a bright green theme that is bound to make you smile.

This eight-pan palette is inspired by the legendary drag queen Divine, who is perhaps best known for playing Tracy Turnblad’s mother in the OG 1988 film version of Hairspray. Kat wrote on Instagram that the late performer is one of her “biggest muses.” The packaging prominently features Divine’s (perfectly winged) eyes, out-to-there false lashes, and famous arched brows.

Of course, it’s the palette’s interior that has us the most excited. Standout shades include Pink Flamingos, the aforementioned electric green; Baltimore, a shimmering midnight blue; and Hairspray, a metallic silver.

Also included in the launch is a neutral rose Studded Kiss Lipstick housed in neon lime packaging to match Pink Flamingos. Kat Von D fanatics probably know that the brand just released a new Studded Kiss formula , so the Divine Collection might be your first chance to try that out.

While we don’t know anything about pricing yet, we do know that the marketing for this campaign is going to be super rad. That’s because the brand posted an Instagram Story showing Kat Von D transforming into the spitting image of the drag queen for a photo shoot. It all looks so incredibly – wait for it – divine!

No, Kylie's New Palette Doesn't Have Clues About Her Pregnancy

Kylie Cosmetics is adding yet another product to its ever-growing lineup, and this time it’s in the form of an eye shadow palette. The $420 million brand posted a photo of the nine-pan palette called “Blue Honey,” and almost immediately people started tweeting that the palette contains clues about Kylie Jenner’s pregnancy .

Some tweets mention that because the bundle is blue, it means that Kylie is having a boy. To that we say “boy, bye,” because most news outlets are speculating that she’s having a girl . Regardless of the sex of her baby, this palette was probably in the works for some time now and likely has nothing to do with her future child. Let’s leave the little Jenner baby out of this one.

Read ahead to see some other reactions and what hints people are convinced the palette contains. But here’s all we know for sure: Blue Honey will drop at at 3 p.m. on Jan. 23.

Light-Up LED Lashes Are Fit For a Sexy Robot Dance Party

Just when we thought that magnetic eye lashes were as futuristic as beauty gets (Those suckers attach with no glue!! Science is amazing!), our best and brightest minds hit us with light-up LED eyelashes. And if you happen to be a robot on your way to a rave, you’re definitely going to want to get in on this futuristic fabulousness.

According to NHK , Japan’s national broadcasting corporation, a team of professors from the country’s Ritsumeikan University has developed the product “at the request of a major cosmetics company.” A tweet from a Korean tech company confirmed the brand in question is Shiseido.

The falsies are attached to a wireless neon green antenna that’s just over one inch long. Although so far only robots have rocked the style, lead Professor Takakuni Douseki and his team will soon conduct tests on human subjects to determine the product’s safety. So if you’re looking to be a cosmetics guinea pig, you better get your tuchus on a flight to Japan.

According to NHK, the team creating the falsies are all male. However, one student involved in production told the outlet that the group “relied on advice from female students” when crafting the lashes.

Social media seemed divided on the look, with some mentioning that it resembles something out of a Black Mirror episode.

Whether you think it’s creepy or chic, there’s no denying these puppies would make you the life of the party!

Everything You Need to Copy Rihanna's "Disco Diva" Curls From the Grammys

Is there such a thing as a bad hair day for Rihanna ? We think not. The Fenty Beauty founder attended the 2018 Grammys clad in her namesake makeup with her hair styled in fluffy curls. In fact, we loved Rih’s hair so much that we tapped her longtime hair stylist, Yusef Williams , to give us all the details on how to achieve the pillow-soft waves at home.

Yusef told POPSUGAR that though the Grammys is the biggest night in music, his award show prep with Rihanna didn’t begin months in advance. “People would think that we started the process months and months ago, but it really came together over the past few weeks,” he revealed. “We’ve done just about everything together, so sometimes we just stare at each other for an hour like ‘what should we do next?'”

For Rihanna’s Grammys look, Yusuf shared that the two followed a “whimsical blueprint” inspired by Studio 54, Diana Ross, and Donna Summers. “To achieve the look at home, you might want to use some extensions for drama. I used the ghd gold styler ($199, available Feb. 1) to create soft curls.” If your hair is naturally thick or curly, Yusef suggests using a paddle brush to blow-dry your strands. “Your hair doesn’t have to be superstraight. In fact, we kept a lot of texture in Rihanna’s hair because we didn’t want it to be too smooth.”

Once her disco-diva curls were set, he brushed them out and finished with Matrix Frizz Control Spray ($20). Right before Rihanna hit the stage, he spritzed on Matrix Style Fixer ($18) to make sure her curls stayed sexy during her hot dance number.

The rest was Grammys history.

Read on to shop the products used on Rih’s award-winning hair.

Forget Plain Highlighter – People Are Now Putting Actual Pearls on Their Faces

Forget using highlighter and strobe creams to give your skin a pearlescent glow. Now, makeup fans are taking the look one step further and incorporating real pearls into their makeup looks. The results, as you may expect, are pretty striking. Tiny seed pearls and small beads have been added to eyes, lips, and even the entire face to enhance each makeup look. The results are something both Coco Chanel and the Little Mermaid would be envious of!

If you want to opt for something a little more angelic than gory for Halloween this year, use eyelash glue to add the tiny accessories to your makeup look. After all, as one makeup artist noted, in the words of Jackie Kennedy, “Pearls are always appropriate.”

28 Tiny Tattoos to Get Ink-spired

So, you’ve decided to go for it – it’s time to go under the needle. The tattoo needle, that is. Whether it’s your first piece or your last (or so you say), less really can be more – at least when it comes to tiny tattoos . Wear your heart on your sleeve or your coordinates on your body , and do it all without the pain (or commitment) of larger ink. Keep reading for tiny tattoo inspiration. And yes, showing this list to the artist is allowed.

This Major New Beauty Store Looks Like Barbie's Dream House

It’s honestly tough to imagine a world without Forever 21. The megaretailer has long been known for selling trendy, affordable go-tos to women of all ages. The store has truly been there for us, even when our bank accounts were not. We’ve definitely hit up the store countless times to find that perfect (often metallic) “going-out top,” statement sandal, or impulse-buy graphic t-shirt. And now we’re pinching ourselves, because we just learned that Esther and Linda Chang, owners of Forever 21, are launching . . . wait for it . . . a beauty store.

We know, we know – Forever 21 already sells beauty products . But here’s how Riley Rose will be different: for one, it’s an entirely new concept.

There will be no Forever 21 brands sold here, and it will focus on selling both hard-to-find cult brands and old, reliable products. Whereas prices at Forever 21 rarely go above $50, Riley Rose will sell products that retail from $2 to $189.

K-beauty and indie offerings will be the main focus, and you’ll be able to shop favorites from TonyMoly, Winky Lux, Essie, R+Co, Stila, and Laura Geller. With that hodgepodge of names, we’re imagining Riley Rose as a mix between a big retailer like Ulta and your favorite under-the-radar novelty store.

POPSUGAR got an exclusive peek at what the inside of Riley Rose stores will look like, and we can verify that the chain resembles a Barbie dream house. Products will be displayed on vanities that will give you major organization #goals, and you’ll be able to get makeup advice from interactive touchscreens.

This emporium of beauty goodness will first open in Glendale, CA, on Sept. 30. More stores are set to follow, but no matter where you live, you’ll be able to shop Riley Rose online when the site launches in November.

Ahead, get a peek inside the stores and see Riley Rose’s gorgeous campaign photos.

Bratz Dolls Are Officially Back With This Makeup Trend That Screams Nostalgia

The Bratz girls are back, baby. Though the early-aughts dolls have since declined in popularity, they were once a cultural phenomenon that informed the style choices of their millennial owners. Over a decade later, Bratz dolls have inspired a nostalgia-inducing makeup trend that’s taking over social media.

The trend reportedly began with a tweet by Natalie Martinez . In her tweet, the 19-year-old makeup enthusiast shared a picture of her glam look side by side with a picture of Cloe – yes, that is the correct spelling – who is also known as Angel. In an interview with Yahoo Style , Natalie said, “When I was younger I always wanted to be a Bratz doll. I always thought Bratz were cooler than Barbie in terms of fashion and makeup; they honestly had a ‘passion for fashion,’ and a lot of girls get inspired by them today still.”

Following Natalie’s tweet, many others tried their hand at Bratz-inspired makeup, copying the looks of other dolls like Jade, Yasmin, and Sasha. Ahead, browse the insanely accurate re-creations and maybe get inspired to unleash your own passion for the Bratz makeup trend.

After Using This $5 Reddit-Famous Mascara, I Didn't Recognize Myself

In a results-driven beauty world, mascara tubes can often read like alcohol bottles. In my wild youth, I’d scavenge liquor stores for 101-proof whiskey (oh, how my liver aches just from the memory), but now my vice is “-proof” mascara. When it comes to lash lifting, products promise to be smudge-proof , sweat-proof , sleep-proof, and – oh yes – sex-proof .

In an era of such high-tech mascara, we can often forget the product’s original purpose: to make your lashes as sweepingly gorgeous as possible. This week, we got a beautiful reminder of what bare-bones, no-frills mascara can do, courtesy of reviews of a $5 cult product lurking in your drugstore aisle.

On Sept. 17, Reddit user EllieDaisyLouise created a thread celebrating her recent Essence Lash Princess ($5) purchase. The side-by-side comparison of her lashes with and without this product drew double takes from around the internet. The people needed to know: how the heck does a drugstore mascara do this?!

Can’t believe this mascara was only £3.30! Sorry for the shocking picture quality but this is the Essence Lash Princess mascara and I HIGHLY recommend it. from MakeupAddiction

As with any viral sensation, Lash Princess quickly drew more attention. Further reviews praised the tube , but others bemoaned it . In hopes of contributing to a healthy debate – and looking pretty while doing so – I decided to test it out for myself.

After requesting a sample of the mascara, I arrived at my office to see the tube on my desk. The first thing I noticed about it was its bodacious, eye-catching shape. If I was lazily perusing through an Ulta mascara aisle and saw this cheeky black-and-green tube with its crown design and (very trendy) fake-lace corset string-sealed cap , I would surely reach for it out of sheer aesthetics alone.

This mascara is truly the best thing to happen to swiping since Tinder.

The thin applicator confused me at first. How was I supposed to get next-level lashes via such a puny brush? I also noticed ample clumps lurking around the bristles, but they came off easily enough with a little scraping.

After seeing so much residue, I was a little nervous about sweeping it all over my lashes. I took a deep breath, applied it to my lashes, and . . . didn’t recognize myself! The amount of volume, after just one application, had completely transformed my lashes – and opened up my eyes.

Image Source: POPSUGAR Photography / Alaina Demopoulos

With such dreamy results, I kept on applying it, over, and over, and over again. Each brush drew my lashes out even farther than before . . . the volume just wouldn’t quit. This mascara is truly the best thing to happen to swiping since Tinder.

This wand is not immune to clumpage, but it was nothing a quick touch-up with my fingers couldn’t fix.

When POPSUGAR Beauty Editor Kristina saw me from across the office, she said, “Those look SOOOO good!!” That is truly the response I aim for every time I enter a room.

While you’ll have to sacrifice some of the luxuries that come from a pricier option, like a fancy wand or shower-proof results, this product does not disappoint in the OG intention of mascara: to make your lashes look damn good. I also noticed that Lash Princess literally opens up my eyes to make them appear bigger. We’re talking straight Bambi status.

Since you’re supposed to throw out your mascara every three months, a drugstore option is truly the most economical one. I’ve always been a firm believer that you can be thrifty with your beauty purchases and still look good while doing so, and Lash Princess is further proof that I’m right. (Thanks for the ego boost, Essence!).

Image Source: POPSUGAR Photography / Alaina Demopoulos

This Makeup Artist's "Flare Highlight" Is So Intense, It Looks Like Camera Flash

A post shared by ☁️✨ (@thestudyofmakeup) on Sep 5, 2017 at 11:26am PDT

Right now is a great time to be alive for lovers of highlighter. Fenty Beauty just launched Fenty Killawatt Freestyle Highlighter in Trophy Wife , the yellow-gold shimmer that is truly the most extra we’ve seen on the market in a while. Now, thestudyofmakeup , a makeup artist on Instagram, is going head-to-head with RiRi in the whole “shine bright like a diamond” department. Ladies and gentlemen, meet a new technique she calls the flare highlight.

The intense style sort of looks like what would happen if a solar flare had a baby with the flash from a camera. We’re truly in awe of the intensity of this highlight, even though we’re a little afraid to look directly at it.

But this look truly deserves the stares it demands. Its high-shine leaves thestudyofmakeup (who declares herself a “Disney princess” on her IG bio), looking like a glammed-up porcelain doll.

Thestudyofmakeup told Allure that while “Most people apply their highlight with a large fan brush,” her preferred tool is “a very dense wet eye shadow brush.” This “condenses the pigment and centralizes it,” which leads to a more precise, radiant shine.

According to the artist, her “secret” to achieving highlighter’s glow up is Swarovski crystals. After receiving a crystal-encrusted tiara from her boyfriend for her anniversary (casual), thestudyofmakeup decided to incorporate the light-reflecting gems into her beauty routine. For every post, she actually puts one crystal in the center of her highlight to “capture the lens flare.”

While that tidbit definitely comes off as fancy AF, the makeup artist actually gets her goddess glow via a drugstore product. She opts for Makeup Revolution’s Blushing Hearts Highlighter in Goddess of Love ($7). She prefers white highlighters to gold or rose-tinted ones partly because of her fair skintone, but also because “white doesn’t absorb light, it only reflects it.” In other words, it does this:

Image Source: JIVE Records