Posts Tagged Hair Care

11 Women-Founded Beauty Brands That You Should Have Tried by Now

If you’re both a beauty-lover and a feminist, you’ve probably experienced makeup shaming in spades. “You can’t be a feminist and be obsessed with how you look!” say some. “Makeup is inherently antifeminist!” spout off others. We say that’s total bullsh*t. Feminism is about freedom and self-empowerment, and if you feel empowered rocking beach waves and a fierce red lip, then do you.

That’s why we rounded up eight badass women who started their own beauty lines. One sold her engagement ring, while others quit their high-power finance jobs in the name of following their dreams. After all, in our minds, few things are as empowering as seeing your name on a product on Sephora shelves. Read on to learn more about these incredible women and discover their brands.

20 New Beauty Launches That Will Have You Yearning For Fall

While sharpened pencils and fresh composite notebooks have their places, we’ve swapped the thrill of buying new school supplies with stocking up on fresh Fall beauty products. This season’s crop of new formulas is truly lustworthy. From a glam black lipstick to a seductive hair perfume, the following offerings will inspire you to start saving so you can stock up on swag.

20 of the Hottest Drugstore Launches of Summer 2016

Summer is just around the corner, which means beauty routines are being switched up to better deal with everything from sun protection to frizzy hair. It’s a great excuse to try new products and edit your makeup bag – and it doesn’t have to cost a fortune. In fact, a lot of our favorite beauty finds can be found at the local drugstore, which means two things: convenience and low prices. And who doesn’t love the sound of that? From a Katy Perry-curated line of matte lipsticks in the coolest colors to a new iteration of a cult favorite skin care product, here are 20 drugstore beauty launches coming your way this Summer.

Beauty Mistakes to Avoid Before Meeting the Parents For the First Time

Not to toot my own horn, but I have mastered the art of meeting the parents. You see, I grew up an only child , surrounded by adults. I only spent time with other children at school and thus quickly learned how to schmooze (and win over) even the most disapproving and austere of uncles, family friends, and teachers.

Little did I know that this life skill would serve me well once I entered the dating scene . Armed with a charming smile covered in a mother-approved shade of mauve (Bobbi Brown’s Creamy Lip Color in Italian Rose , if you’re curious), I survived – nay, conquered – the third degree. A few moms ended up liking me more than their sons did, as they kept in touch long after the relationship had ended. But being a conversationalist is not crucial to being a pro with parents. It’s all about looking the part.

I understand why you might be nervous about this big meeting – it could potentially make or break your partnership – but there’s no need to stress. Above all, you need to remember that confidence is key. An aggressive mom can sniff out weakness like a shark can sense blood. And we all know that an essential component of courage is style. Once you’ve picked out the perfect outfit to meet the family , it’s time to select the ideal beauty products for the occasion. Not sure whether nail art is appropriate? Nervous they won’t like your signature scent? I’ve got you covered. I guarantee that, if you follow these tips, your honey’s parents will find you as enchanting, pretty, and wonderful as he or she does!

  • Focus on your best features. Maybe you have gorgeously glossy, thick hair that your significant other obsesses over. Perhaps batting your enormous eyelashes is what lured him in. Regardless of what your most alluring asset is, you should accentuate it with tasteful styling products and makeup. Not sure where to start? If you’ve got kinky strands, learn how to preserve the pattern of your beguiling curls to make sure they look their best. Play up your luscious lips with tips on how to pick the right lipstick for your skin tone . Make those brown eyes look even more incredible with shadow tutorials designed to make them pop . Like I said, confidence is key, and drawing attention to your favorite feature will make you stand taller and prouder. Parents notice that kind of poise!
  • Do not test trends. If you’ve never rocked colored eyeliner, contoured your cheekbones , or tried strobing , tonight is not the time. Stick to what you know, even if that’s just a bit of bronzer [I’m addicted to Tarte Amazonian Clay Bronzer in Park Ave Princess ($30)], mascara , and a bit of fancy lip balm . That said, some moms can be enchanted by nail art. Try a more understated design like these sweet doilies or a classic french manicure . Know your audience.
  • Get a good night’s rest the night before. I’m all for fun nights out, but you want to get your beauty sleep before meeting the parents. Your skin will look brighter and clearer , and any fine lines will look less pronounced when you’ve caught up on zzz’s. Try an overnight mask to really wake up with a refreshed glow! But if you still wake up looking sallow, try a color-correcting concealer to add luminosity to your complexion and hide dark circles.
  • Wear mascara. Even if mascara isn’t part of your regular routine, slick some on (try a dark brown if black seems too intense). Mascara will open up your eyes and make them sparkle – perfect for long conversations with lots of eye contact. But don’t go overboard: there’s no need to apply falsies. It’s important to curl your lashes before applying any mascara. This step will make your peepers look extra large. If you have stubbornly straight lashes, heat your curler with a blow dryer first. This will act like a hot tool for your lids and hold the curl longer. Once your device is warm to the touch (not too hot – you don’t want to burn yourself!), position it at the base of your lashes, squeeze for five seconds, and release. Then brush on a mascara that will give you a doe-eyed look [try Lancome Hypnose Doll Lashes Mascara ($28)]. Use a metal lash comb like Tweezerman’s ($12) for a clump-free, defined fringe.
  • Accentuate your cheeks with blush. No matter your skin tone, blush will liven up your complexion , making you look healthy and radiant . . . even if your nerves are making you look pale and feel nauseous.
  • Don’t spritz on too much perfume. As lovely as your favorite tuberose- and vanilla-packed fragrance is, stow it away for another occasion. You don’t want to trigger your future in-laws’ allergies! Try wearing Kai’s lightly scented body lotion ($38) or a subtle, fresh-smelling hair spray like Ouai Soft Hairspray ($26) if you can’t leave the house without splashing on a scent.
  • Book a blowout. Nothing puts a spring in my step like stepping onto the street sporting shiny, stylish strands . Family is sure to notice – after all, many moms and grandmas admire the flawless mane of Kate Middleton ! But consider scheduling your appointment for the evening before – otherwise, you could risk being late if the salon is backed up. If you’re concerned it won’t look as sleek the next day, try these blowout-restoring tips .
  • Brush and floss your teeth. Oral hygiene is always important, but foul breath will make far more of a bad impression than smudged eyeliner ever could. Tote this tiny breath spray from Hello! ($4) in your purse to mint up your mouth on the sly.
  • Wear setting spray. One of my biggest beauty pet peeves is going in for a hug, then finding out my family member left foundation all over my clothing. While moms are big offenders of this sin, be the bigger person and do what you can to prevent smudgy mishaps. Setting spray will not only keep your makeup from rubbing off, but will help your look last longer. I’m a big fan of Urban Decay All Nighter Setting Spray ($30).
  • Be true to yourself. If your everyday look is more Dita Von Teese than Betty Draper, then by all means, pop on your go-to red lip and cat eye . Nothing will make you feel more confident than your signature style.

15 Struggles All Boyfriends of Beauty Girls Know, as Told by GIFs

If you’re a diehard beauty junkie, you know that it’s not easy to find the perfect significant other . Some guys will find your passion vain , vacuous, or even promiscuous – so you have to go through a pretty long trial period before you commit. Dudes who place a ban on red lipstick are kicked to the curb . So are those who insist that girls who wear natural makeup, like Kim Kardashian , are prettier. (I mean . . . what? Who has time to explain that?)

Once you discover a man who respects your obsession, you hold on tight. That doesn’t mean he doesn’t struggle with your relationship . . . with beauty, that is. Read on and get to know your honey (and yourself!) a little better, and prepare to laugh.

These Were the 15 Hottest New Beauty Products of 2015

If you really thought about it, you would be downright overwhelmed by how many new beauty products hit the market every year. But over the course of the past few months , we’ve narrowed down the hundreds of hair treatments, skin serums, nail polishes, and cosmetics to our select favorites . Now that 2015 is coming to a close, we’ve cut the year’s best launches down to 15 exemplary products that are worth the splurge. From an in-shower moisturizer that keeps your skin hydrated all day to a salt spray that actually leaves your hair soft and touchable, these are the items you need to buy – that is, before 2016’s swag starts hitting shelves .

2015 Needs to End So We Can Finally Snag These New Beauty Products

We’re looking forward to 2016 for a few reasons, such as popping Champagne and the opportunity to take on resolutions . But we’re especially excited for a whole new year of fresh beauty products! As editors, we get a sneak peek at what’s coming before anybody else, and we’re sharing the love with you. From a conditioner that won’t flatten fine hair to a life-changing lip balm, these are all the innovative items you need to start saving for – stat!

35 Gorgeous Stocking Stuffers You Won't Want to Give Away

While we love pretty palettes and cozy candles , we have a special place in our hearts for stocking stuffers. The goodies often have fun and festive packaging for the holidays, are ultraportable because of their smaller size – and they’re just so darned cute! We rounded up some of the best, bitty beauty must haves for this Winter and arranged them from most affordable to most luxe (for your shopping convenience). We’re pretty sure you’ll end up keeping half of them for yourself . . .