Posts Tagged Mascara

The Latest Sex-Themed Mascara Comes From Nars – and Oh Baby

Relationship goals: date whoever works in product development at Nars. The brand that gave us blush with a shade name that will make you, well, you know, has long been known for pushing the boundaries. The brand’s latest mascara is no different: meet Climax ($24). This tube is just the latest in a storied tradition of brands communicating their thirstiness via mascara names. (See: Too Faced Better Than Sex Mascara and Urban Decay’s “sex-proof” Troublemaker.) But is Climax just faking it?

The red tube is ribbed for your pleasure, and the wand itself is thick. The formula looks and feels as soft as whipped cream paired with strawberries, which means it doesn’t translate to stiff or flaky lashes. It swipes onto lashes like someone you actually want to slide into your DMs. Climax is supposedly voluminous, but I didn’t feel as though it gave me a lash lift. Rather, it lengthened my lashes as if I’d put on pricey extensions and left behind an alluring curl. You can see the results in my before and after photo, below:

A pro of this mascara is that no matter how many times you apply it, it will. not. clump. This is helpful when you want to pull a Shakira and redo your eye makeup whenever, wherever, without having to worry about spider lashes. That makes this a great everyday, apply-on-the-subway-without-poking-your-eye-out type option.

Am I completely enraptured by Climax? No, only Adam Driver and Panera Mac and Cheese can give me those kinds of feelings. That said, sex sells – and I have a feeling Climax will, too.

Urban Decay Is Launching Dual-Ended Rainbow Mascaras That Look Damn Fine

Is multicolored mascara considered business casual? That’s something you might want to Google (@Linkedin, help a girl out!), because Urban Decay will launch a gaggle of vibrant, crayon-hued mascara that you’re going to want to wear every damn day. The brand just announced that it will drop five shades of the brand new Double Team Colored Mascara come March, and suddenly that month can’t come soon enough.

Urban Decay founder Wende Zomnir gave up the scoop in an Instagram post detailing the lash-enhancer’s multiple features . As she wrote, “One side [of the mascara] has a cream shade, and the other a coordinating shimmer shade. Dimensional!” Wende also wrote that she loves swiping it over her brows for a rainbow effect .

The electric hues are giving us major flashbacks to the 1980s. Gonzo is a midnight blue, Deep End is a mermaid’s tail sea green, and Junkshow is a pop of bright fuchsia. Of course, since purple is basically the team mascot for Urban Decay, that particular shade is represented in the plum-colored Vice. There is also a dual option, Dime/Goldmine, which holds a silver on one end and gold on the other. Read on to see each one in action!

1 Woman Used Petroleum Jelly as Mascara, but Here's Why a Derm Says You Shouldn't

Trying out a beauty DIY is risky business. I’ll admit that most of my trust issues stem from the fact that, regardless of what Pinterest “hacks” say, it’s actually a really f*cking bad idea to put toothpaste on your pimples. (Turns out, the teeth-whitening ingredients can actually really irritate your skin.) Similarly, in a video first spotted by Allure , a vlogger can be seen applying a homemade petroleum-jelly-based mix to her eyes as makeshift mascara. While her hustle is seriously impressive, we couldn’t help but become everyone’s mom and wonder: is it safe to put that ointment so close to your eyes?

We reached out to Rachel Nazarian, M.D., F.A.A.D. of NYC’s Schweiger Dermatology Group , to understand the safety – or lack thereof – of this viral lash-plumping procedure. First off, Dr. Nazarian has a few opinions on the ingredient itself, saying, “Petroleum jelly is a tried and true product to lock in moisture and to act as a skin barrier. It is generally great for sensitive skin.”

However, she wasn’t so jazzed about the idea of someone putting it so close to their eyelashes. Since petroleum jelly works well as a moisture barrier, “it may cause blocking of the delicate glands and pores around [the area].” According to Dr. Nazarian, clogging those spots can lead to inflammation “and potentially the development of styes.”

And although it’s common to see makeup artists using toothbrushes to unclump models’ mascara in a pinch backstage at photo shoots or runway shows, repeated use of that process isn’t ideal. “While most toothbrushes tend to be as stiff, or even less stiff, than most mascara brushes, there are many more bristles on a toothbrush than a mascara brush,” Dr. Nazarian said. She added that if you used this hack every day, “Over time, you’d notice less and less eyelashes from the trauma.”

The professional’s final recommendation? “Although it’s tempting to use this beauty hack to save time and money, you’re probably better off saving your lashes and buying traditional mascara.” And with an endless supply of stellar mascaras dropping every day , that’s hardly a chore!

NYX Is Giving Away Free Mascara – but There's a Catch

Be honest – when was the last time you switched out your mascara? If you’re a good noodle, it’s advised that you throw your old tubes away after three months . We know, we know, it’s hard saying goodbye. But luckily, NYX will make things a little easier for you. For one day only, you can trade in your old tube for a brand spankin’ new Worth the Hype Volumizing & Lengthening Mascara ($8).

On Saturday, Feb. 3, pop into your local NYX store bearing the lash-plumper you currently use. You’ll be able to switch that out for a Worth the Hype mascara, thus saving your wallet for the next three months.

But be sure to go early – only the first 100 customers who walk through the doors on Feb. 3 will be eligible for this offer. It’s first come, first served, so you’ll have to sacrifice hitting your snooze button for a free mascara. (For the record: most NYX stores open at 10 a.m., but be sure to check with your local one just in case.)

Here’s some incentive to wake up early. As you can see in the image ahead, Worth the Hype can amp up lashes to a natural but flush finish. There’s no clumping here, just opaque black coverage that makes the model’s eyes look gorgeously huge.

In short: get thee to an NYX!

Meet CoverGirl Peacock Flare! The Newest Mascara In the Drugstore Family

According to Emmy-winning, celebrity makeup artist Andrew Sotomayor, there is nothing more disgusting than when your open beauty product slips out of your hands and falls onto the floor, exposing it to bacteria! CoverGirl is making sure this doesn’t happen with your mascara thanks to its brilliant new iteration. So, we proudly introduce: Peacock Flare Mascara ($8).

Let’s start with the packaging. In addition to the mirrored turquoise, peacock-inspired color and pattern, the cap features a rubber grip. It also has a curved shape for your fingers to grab onto, ensuring that bathroom crime scene is avoided. When I tested it, I definitely was able to pinch the cap more than a traditional round tub.

Onto the brush! The feather fan brush features alternating shorter bristles that spiral around. This is meant to help curl the lashes as you apply. The end result is a lush, flared-out look – hence the name, peacock. I found the curling feature to be effective, and I only needed a few coats to get some drama since the brush is pretty long. It was able to grab everything from my inner corners to edges at once.

The formula is also unique with a wax blend meant to add volume and resist smudging. It has lash-nourishing ingredients, including sea buckthorn extract, vitamins, and minerals. This gives it a creamy feel when applied, and I didn’t feel the need to use my usual lash primer.

And because CoverGirl just thought of everything this time, the brand is offering Peacock Flare Mascara in eight shades! Lookout for five levels of black: Extreme Black, Intense Black, Jet Black, Black, and Black Brown. There are also waterproof versions in Extreme Black, Black, and Black Brown.

If you need one more reason to #WANT this mascara, know that Ayesha Curry was just announced as the face of CoverGirl , and her first campaign is for Peacock Flare.

The mascara launches in November at drugstores and online, but you can see a first look here!

After Using This $5 Reddit-Famous Mascara, I Didn't Recognize Myself

In a results-driven beauty world, mascara tubes can often read like alcohol bottles. In my wild youth, I’d scavenge liquor stores for 101-proof whiskey (oh, how my liver aches just from the memory), but now my vice is “-proof” mascara. When it comes to lash lifting, products promise to be smudge-proof , sweat-proof , sleep-proof, and – oh yes – sex-proof .

In an era of such high-tech mascara, we can often forget the product’s original purpose: to make your lashes as sweepingly gorgeous as possible. This week, we got a beautiful reminder of what bare-bones, no-frills mascara can do, courtesy of reviews of a $5 cult product lurking in your drugstore aisle.

On Sept. 17, Reddit user EllieDaisyLouise created a thread celebrating her recent Essence Lash Princess ($5) purchase. The side-by-side comparison of her lashes with and without this product drew double takes from around the internet. The people needed to know: how the heck does a drugstore mascara do this?!

Can’t believe this mascara was only £3.30! Sorry for the shocking picture quality but this is the Essence Lash Princess mascara and I HIGHLY recommend it. from MakeupAddiction

As with any viral sensation, Lash Princess quickly drew more attention. Further reviews praised the tube , but others bemoaned it . In hopes of contributing to a healthy debate – and looking pretty while doing so – I decided to test it out for myself.

After requesting a sample of the mascara, I arrived at my office to see the tube on my desk. The first thing I noticed about it was its bodacious, eye-catching shape. If I was lazily perusing through an Ulta mascara aisle and saw this cheeky black-and-green tube with its crown design and (very trendy) fake-lace corset string-sealed cap , I would surely reach for it out of sheer aesthetics alone.

This mascara is truly the best thing to happen to swiping since Tinder.

The thin applicator confused me at first. How was I supposed to get next-level lashes via such a puny brush? I also noticed ample clumps lurking around the bristles, but they came off easily enough with a little scraping.

After seeing so much residue, I was a little nervous about sweeping it all over my lashes. I took a deep breath, applied it to my lashes, and . . . didn’t recognize myself! The amount of volume, after just one application, had completely transformed my lashes – and opened up my eyes.

Image Source: POPSUGAR Photography / Alaina Demopoulos

With such dreamy results, I kept on applying it, over, and over, and over again. Each brush drew my lashes out even farther than before . . . the volume just wouldn’t quit. This mascara is truly the best thing to happen to swiping since Tinder.

This wand is not immune to clumpage, but it was nothing a quick touch-up with my fingers couldn’t fix.

When POPSUGAR Beauty Editor Kristina saw me from across the office, she said, “Those look SOOOO good!!” That is truly the response I aim for every time I enter a room.

While you’ll have to sacrifice some of the luxuries that come from a pricier option, like a fancy wand or shower-proof results, this product does not disappoint in the OG intention of mascara: to make your lashes look damn good. I also noticed that Lash Princess literally opens up my eyes to make them appear bigger. We’re talking straight Bambi status.

Since you’re supposed to throw out your mascara every three months, a drugstore option is truly the most economical one. I’ve always been a firm believer that you can be thrifty with your beauty purchases and still look good while doing so, and Lash Princess is further proof that I’m right. (Thanks for the ego boost, Essence!).

Image Source: POPSUGAR Photography / Alaina Demopoulos