Tag: Beauty Influencers

How NYX Became THE Mass Brand at the Top of the Social Media Hierarchy

NYX Professional Makeup, a budget brand with the payoff of higher-priced alternatives, started as a line that catered to professionals in the industry. And it still does. But now, the power of social media has allowed it to appeal to a vast market of influencers and their makeup-loving fans. It’s done this by creating affordable products for artists of all…