The sixth Annual NYX Face Awards came to a close on Saturday, with an awards ceremony like no other. Hosted by vlogger (and Face Awards alumni) Patrick Starrr, the show kicked off with a performance by drag queen Alyssa Edwards, included a performance from Willow Smith, and ended with the crowning of the 2017 Face Awards Vlogger of the Year.…
NYX Professional Makeup, a budget brand with the payoff of higher-priced alternatives, started as a line that catered to professionals in the industry. And it still does. But now, the power of social media has allowed it to appeal to a vast market of influencers and their makeup-loving fans. It’s done this by creating affordable products for artists of all…