Tag: Ukonwa Ojo

How CoverGirl Pivoted From “Easy and Breezy” to Achieve the Ultimate Glow Up

Remember the morning you woke up and realized that the Olsen Twins were full-fledged adults? Us, too. The sisters went from cracking cases and the occasional “You got it, dude” to embodying fashion icons. Their glow up was real, and so is CoverGirl’s. Subtly, over the past few years, the brand known for easiness and breeziness grew up. It rebranded…

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